#AD2490#AD2490
#AD2490 is a mid, highly saturated pink. Relative luminance 0.122; OKLCH L 52.2% C 0.202 H 338.5°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2490 |
|---|---|
| RGB | rgb(173, 36, 144) |
| HSL | hsl(313, 66%, 41%) |
| HSV | hsv(313, 79%, 68%) |
| CMYK | cmyk(0%, 79.2%, 16.8%, 32.2%) |
| CIE-LAB | lab(41.47, 63.40, -27.36) |
| CIE-LCH | lch(41.47, 69.05, 336.65°) |
| OKLab | oklab(52.24% 0.1882 -0.0743) |
| OKLCH | oklch(52.24% 0.202 338.5) |
| XYZ | xyz(22.8991, 12.1619, 27.5216) |
| Luminance | 0.1216 (WCAG relative) |
| Temperature | neutral |
| Family | pink |
Closest named colors
Warm Purple
#952E8F
ΔE00 4.66
Barney Purple
#A00498
ΔE00 5.19
Ugly Purple
#A442A0
ΔE00 5.29
Medium Purple
#9E43A2
ΔE00 6.12
Mediumvioletred
#C71585
ΔE00 6.34
Magenta (survey)
#C20078
ΔE00 7.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2490 #24AD41
analogous
#8524AD #AD2490 #AD244B
triadic
#AD2490 #90AD24 #2490AD
tetradic
#AD2490 #AD8524 #24AD41 #244BAD
square
#AD2490 #AD8524 #24AD41 #244BAD
split-complementary
#AD2490 #4BAD24 #24AD85
monochromatic
#480F3C #7A1966 #AD2490 #D639B4 #E06BC7
Accessibility & contrast
On white
6.12
#AD2490 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#AD2490 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2490
6.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2490 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2490 | 1.00 | 6.12 | 3.43 | 6.12 |
| #FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C5493
Deuteranopia (green-blind)
#5B698D
Tritanopia (blue-blind)
#B72C59
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2490; /* rgb */ color: rgb(173, 36, 144); /* oklch */ color: oklch(52.2% 0.202 338.5);
Tailwind
colors: {
custom: {
50: '#ca6fb1',
500: '#ad2490',
950: '#000000',
},
}SCSS
$custom: #ad2490; $custom-light: #ca6fb1; $custom-dark: #000000;
JSON
{
"hex": "#ad2490",
"rgb": {
"r": 173,
"g": 36,
"b": 144
},
"hsl": {
"h": 312.701,
"s": 65.55,
"l": 40.98
},
"oklch": {
"l": 0.52237,
"c": 0.20235,
"h": 338.5
},
"luminance": 0.1216
}Semantic roles & 50–950 ramp
primary
#AD2490
secondary
#66C67B
accent
#E9633F
background
#FCF7FA
surface
#F9EDF5
border
#D2C8CF
text
#140810
muted
#827B7F