#AD2473#AD2473

#AD2473 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.9% C 0.185 H 350.8°. Best body text is #FFFFFF at 6.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD2473
RGB	rgb(173, 36, 115)
HSL	hsl(325, 66%, 41%)
HSV	hsv(325, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 33.5%, 32.2%)
CIE-LAB	lab(40.22, 59.74, -11.41)
CIE-LCH	lch(40.22, 60.82, 349.19°)
OKLab	oklab(50.93% 0.1831 -0.0297)
OKLCH	oklch(50.93% 0.185 350.8)
XYZ	xyz(20.9602, 11.3863, 17.3103)
Luminance	0.1138 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2473 #24AD5E

analogous

#A224AD #AD2473 #AD242F

triadic

#AD2473 #73AD24 #2473AD

tetradic

#AD2473 #ADA224 #24AD5E #242FAD

square

#AD2473 #ADA224 #24AD5E #242FAD

split-complementary

#AD2473 #2FAD24 #24ADA2

monochromatic

#480F30 #7A1951 #AD2473 #D63993 #E06BAF

Accessibility & contrast

On white

6.41

#AD2473 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD2473 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2473

6.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2473	#FFFFFF	#000000	##FFFFFF
##AD2473	1.00	6.41	3.28	6.41
#FFFFFF	6.41	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D4F75

Deuteranopia (green-blind)

#656870

Tritanopia (blue-blind)

#BA1849

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2473;
/* rgb */ color: rgb(173, 36, 115);
/* oklch */ color: oklch(50.9% 0.185 350.8);

Tailwind

colors: {
  custom: {
    50: '#ca6e9b',
    500: '#ad2473',
    950: '#000000',
  },
}

SCSS

$custom: #ad2473;
$custom-light: #ca6e9b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2473",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 115
  },
  "hsl": {
    "h": 325.401,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50927,
    "c": 0.18549,
    "h": 350.8
  },
  "luminance": 0.11384
}

Semantic roles & 50–950 ramp

primary

#AD2473

secondary

#66C68F

accent

#E9873F

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2473

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →