#AD2471#AD2471

#AD2471 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.8% C 0.185 H 351.7°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD2471
RGB	rgb(173, 36, 113)
HSL	hsl(326, 66%, 41%)
HSV	hsv(326, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 34.7%, 32.2%)
CIE-LAB	lab(40.15, 59.51, -10.27)
CIE-LCH	lch(40.15, 60.39, 350.21°)
OKLab	oklab(50.85% 0.1826 -0.0266)
OKLCH	oklch(50.85% 0.185 351.7)
XYZ	xyz(20.8464, 11.3408, 16.7108)
Luminance	0.1134 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2471 #24AD60

analogous

#A424AD #AD2471 #AD242D

triadic

#AD2471 #71AD24 #2471AD

tetradic

#AD2471 #ADA424 #24AD60 #242DAD

square

#AD2471 #ADA424 #24AD60 #242DAD

split-complementary

#AD2471 #2DAD24 #24ADA4

monochromatic

#480F2F #7A1950 #AD2471 #D63991 #E06BAD

Accessibility & contrast

On white

6.43

#AD2471 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#AD2471 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2471

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2471	#FFFFFF	#000000	##FFFFFF
##AD2471	1.00	6.43	3.27	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E4F73

Deuteranopia (green-blind)

#65676E

Tritanopia (blue-blind)

#BA1648

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2471;
/* rgb */ color: rgb(173, 36, 113);
/* oklch */ color: oklch(50.8% 0.185 351.7);

Tailwind

colors: {
  custom: {
    50: '#ca6e99',
    500: '#ad2471',
    950: '#000000',
  },
}

SCSS

$custom: #ad2471;
$custom-light: #ca6e99;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2471",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 113
  },
  "hsl": {
    "h": 326.277,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50847,
    "c": 0.18452,
    "h": 351.7
  },
  "luminance": 0.11338
}

Semantic roles & 50–950 ramp

primary

#AD2471

secondary

#66C690

accent

#E9893F

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2471

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →