#AD2470#AD2470

#AD2470 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.8% C 0.184 H 352.2°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD2470
RGB	rgb(173, 36, 112)
HSL	hsl(327, 66%, 41%)
HSV	hsv(327, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 35.3%, 32.2%)
CIE-LAB	lab(40.11, 59.40, -9.70)
CIE-LCH	lch(40.11, 60.19, 350.72°)
OKLab	oklab(50.81% 0.1823 -0.025)
OKLCH	oklch(50.81% 0.184 352.2)
XYZ	xyz(20.7904, 11.3184, 16.4159)
Luminance	0.1132 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2470 #24AD61

analogous

#A524AD #AD2470 #AD242C

triadic

#AD2470 #70AD24 #2470AD

tetradic

#AD2470 #ADA524 #24AD61 #242CAD

square

#AD2470 #ADA524 #24AD61 #242CAD

split-complementary

#AD2470 #2CAD24 #24ADA5

monochromatic

#480F2E #7A194F #AD2470 #D63990 #E06BAC

Accessibility & contrast

On white

6.44

#AD2470 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2470 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2470

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2470	#FFFFFF	#000000	##FFFFFF
##AD2470	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F4F72

Deuteranopia (green-blind)

#66676D

Tritanopia (blue-blind)

#BB1547

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2470;
/* rgb */ color: rgb(173, 36, 112);
/* oklch */ color: oklch(50.8% 0.184 352.2);

Tailwind

colors: {
  custom: {
    50: '#ca6e99',
    500: '#ad2470',
    950: '#000000',
  },
}

SCSS

$custom: #ad2470;
$custom-light: #ca6e99;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2470",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 112
  },
  "hsl": {
    "h": 326.715,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50808,
    "c": 0.18404,
    "h": 352.2
  },
  "luminance": 0.11316
}

Semantic roles & 50–950 ramp

primary

#AD2470

secondary

#66C691

accent

#E98B3F

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2470

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →