#AD2470#AD2470

#AD2470 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.8% C 0.184 H 352.2°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX#AD2470
RGBrgb(173, 36, 112)
HSLhsl(327, 66%, 41%)
HSVhsv(327, 79%, 68%)
CMYKcmyk(0%, 79.2%, 35.3%, 32.2%)
CIE-LABlab(40.11, 59.40, -9.70)
CIE-LCHlch(40.11, 60.19, 350.72°)
OKLaboklab(50.81% 0.1823 -0.025)
OKLCHoklch(50.81% 0.184 352.2)
XYZxyz(20.7904, 11.3184, 16.4159)
Luminance0.1132 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2470 #24AD61
analogous
#A524AD #AD2470 #AD242C
triadic
#AD2470 #70AD24 #2470AD
tetradic
#AD2470 #ADA524 #24AD61 #242CAD
square
#AD2470 #ADA524 #24AD61 #242CAD
split-complementary
#AD2470 #2CAD24 #24ADA5
monochromatic
#480F2E #7A194F #AD2470 #D63990 #E06BAC

Accessibility & contrast

On white

6.44
#AD2470 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.26
#AD2470 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2470
6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2470#FFFFFF#000000##FFFFFF
##AD24701.006.443.266.44
#FFFFFF6.441.0021.001.00
#0000003.2621.001.0021.00
##FFFFFF6.441.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3F4F72
Deuteranopia (green-blind)
#66676D
Tritanopia (blue-blind)
#BB1547
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #ad2470;
/* rgb */ color: rgb(173, 36, 112);
/* oklch */ color: oklch(50.8% 0.184 352.2);
Tailwind
colors: {
  custom: {
    50: '#ca6e99',
    500: '#ad2470',
    950: '#000000',
  },
}
SCSS
$custom: #ad2470;
$custom-light: #ca6e99;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2470",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 112
  },
  "hsl": {
    "h": 326.715,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50808,
    "c": 0.18404,
    "h": 352.2
  },
  "luminance": 0.11316
}

Semantic roles & 50–950 ramp

primary
#AD2470
secondary
#66C691
accent
#E98B3F
background
#FDF7F9
surface
#FAEDF2
border
#D3C8CC
text
#14080D
muted
#837B7E

Preview Lab

Preview with #AD2470

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2470 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva