#AD23BD#AD23BD

#AD23BD is a mid, highly saturated purple. Relative luminance 0.138; OKLCH L 54.8% C 0.235 H 323.2°. Best body text is #FFFFFF at 5.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD23BD
RGB	rgb(173, 35, 189)
HSL	hsl(294, 69%, 44%)
HSV	hsv(294, 81%, 74%)
CMYK	cmyk(8.5%, 81.5%, 0%, 25.9%)
CIE-LAB	lab(43.89, 70.62, -50.39)
CIE-LCH	lch(43.89, 86.75, 324.49°)
OKLab	oklab(54.77% 0.1886 -0.141)
OKLCH	oklch(54.77% 0.235 323.2)
XYZ	xyz(27.0191, 13.7621, 49.3675)
Luminance	0.1376 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD23BD #33BD23

analogous

#6023BD #AD23BD #BD2380

triadic

#AD23BD #BDAD23 #23BDAD

tetradic

#AD23BD #BD6023 #33BD23 #2380BD

square

#AD23BD #BD6023 #33BD23 #2380BD

split-complementary

#AD23BD #80BD23 #23BD60

monochromatic

#4E1056 #7E1989 #AD23BD #CC41DC #DA75E5

Accessibility & contrast

On white

5.60

#AD23BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#AD23BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD23BD

5.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD23BD	#FFFFFF	#000000	##FFFFFF
##AD23BD	1.00	5.60	3.75	5.60
#FFFFFF	5.60	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#406DBA

Tritanopia (blue-blind)

#B04472

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad23bd;
/* rgb */ color: rgb(173, 35, 189);
/* oklch */ color: oklch(54.8% 0.235 323.2);

Tailwind

colors: {
  custom: {
    50: '#ca71d2',
    500: '#ad23bd',
    950: '#000000',
  },
}

SCSS

$custom: #ad23bd;
$custom-light: #ca71d2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad23bd",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 189
  },
  "hsl": {
    "h": 293.766,
    "s": 68.75,
    "l": 43.922
  },
  "oklch": {
    "l": 0.54766,
    "c": 0.23543,
    "h": 323.2
  },
  "luminance": 0.1376
}

Semantic roles & 50–950 ramp

primary

#AD23BD

secondary

#79CD6F

accent

#EC3C4E

background

#FCF7FC

surface

#F9EDF9

border

#D2C8D2

text

#140914

muted

#827B82

Preview Lab

Preview with #AD23BD

Body copy rendered with the generated semantic roles for this colour.

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