#AD23A4#AD23A4

#AD23A4 is a mid, highly saturated purple. Relative luminance 0.128; OKLCH L 53.2% C 0.217 H 331.1°. Best body text is #FFFFFF at 5.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD23A4
RGB	rgb(173, 35, 164)
HSL	hsl(304, 66%, 41%)
HSV	hsv(304, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 5.2%, 32.2%)
CIE-LAB	lab(42.41, 66.58, -37.95)
CIE-LCH	lch(42.41, 76.64, 330.32°)
OKLab	oklab(53.25% 0.19 -0.1047)
OKLCH	oklch(53.25% 0.217 331.1)
XYZ	xyz(24.5354, 12.7687, 36.2871)
Luminance	0.1277 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD23A4 #23AD2C

analogous

#7123AD #AD23A4 #AD235F

triadic

#AD23A4 #A4AD23 #23A4AD

tetradic

#AD23A4 #AD7123 #23AD2C #235FAD

square

#AD23A4 #AD7123 #23AD2C #235FAD

split-complementary

#AD23A4 #5FAD23 #23AD71

monochromatic

#470E43 #7A1974 #AD23A4 #D637CC #E16AD9

Accessibility & contrast

On white

5.91

#AD23A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.55

#AD23A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD23A4

5.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD23A4	#FFFFFF	#000000	##FFFFFF
##AD23A4	1.00	5.91	3.55	5.91
#FFFFFF	5.91	1.00	21.00	1.00
#000000	3.55	21.00	1.00	21.00
##FFFFFF	5.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1058A7

Deuteranopia (green-blind)

#526BA1

Tritanopia (blue-blind)

#B43764

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad23a4;
/* rgb */ color: rgb(173, 35, 164);
/* oklch */ color: oklch(53.2% 0.217 331.1);

Tailwind

colors: {
  custom: {
    50: '#c970bf',
    500: '#ad23a4',
    950: '#000000',
  },
}

SCSS

$custom: #ad23a4;
$custom-light: #c970bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad23a4",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 164
  },
  "hsl": {
    "h": 303.913,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.53245,
    "c": 0.21697,
    "h": 331.1
  },
  "luminance": 0.12767
}

Semantic roles & 50–950 ramp

primary

#AD23A4

secondary

#65C76B

accent

#E94A3F

background

#FCF7FB

surface

#F9EDF7

border

#D2C8D0

text

#140912

muted

#827B81

Preview Lab

Preview with #AD23A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →