#AD23A0#AD23A0

#AD23A0 is a mid, highly saturated purple. Relative luminance 0.126; OKLCH L 53.0% C 0.214 H 332.5°. Best body text is #FFFFFF at 5.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD23A0
RGB	rgb(173, 35, 160)
HSL	hsl(306, 66%, 41%)
HSV	hsv(306, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 7.5%, 32.2%)
CIE-LAB	lab(42.20, 65.98, -35.90)
CIE-LCH	lch(42.20, 75.11, 331.45°)
OKLab	oklab(53.02% 0.19 -0.0988)
OKLCH	oklch(53.02% 0.214 332.5)
XYZ	xyz(24.1799, 12.6265, 34.4146)
Luminance	0.1262 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD23A0 #23AD30

analogous

#7523AD #AD23A0 #AD235B

triadic

#AD23A0 #A0AD23 #23A0AD

tetradic

#AD23A0 #AD7523 #23AD30 #235BAD

square

#AD23A0 #AD7523 #23AD30 #235BAD

split-complementary

#AD23A0 #5BAD23 #23AD75

monochromatic

#470E42 #7A1971 #AD23A0 #D637C7 #E16AD6

Accessibility & contrast

On white

5.96

#AD23A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.52

#AD23A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD23A0

5.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD23A0	#FFFFFF	#000000	##FFFFFF
##AD23A0	1.00	5.96	3.52	5.96
#FFFFFF	5.96	1.00	21.00	1.00
#000000	3.52	21.00	1.00	21.00
##FFFFFF	5.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1857A3

Deuteranopia (green-blind)

#546A9D

Tritanopia (blue-blind)

#B53461

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad23a0;
/* rgb */ color: rgb(173, 35, 160);
/* oklch */ color: oklch(53.0% 0.214 332.5);

Tailwind

colors: {
  custom: {
    50: '#c970bc',
    500: '#ad23a0',
    950: '#000000',
  },
}

SCSS

$custom: #ad23a0;
$custom-light: #c970bc;
$custom-dark: #000000;

JSON

{
  "hex": "#ad23a0",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 160
  },
  "hsl": {
    "h": 305.652,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.5302,
    "c": 0.21413,
    "h": 332.5
  },
  "luminance": 0.12624
}

Semantic roles & 50–950 ramp

primary

#AD23A0

secondary

#65C76E

accent

#E94F3F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140812

muted

#827B81

Preview Lab

Preview with #AD23A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →