#AD2394#AD2394

#AD2394 is a mid, highly saturated pink. Relative luminance 0.122; OKLCH L 52.4% C 0.206 H 336.9°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#AD2394
RGB	rgb(173, 35, 148)
HSL	hsl(311, 66%, 41%)
HSV	hsv(311, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 14.5%, 32.2%)
CIE-LAB	lab(41.57, 64.23, -29.64)
CIE-LCH	lch(41.57, 70.73, 335.23°)
OKLab	oklab(52.37% 0.1894 -0.0808)
OKLCH	oklch(52.37% 0.206 336.9)
XYZ	xyz(23.1804, 12.2266, 29.1504)
Luminance	0.1222 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2394 #23AD3C

analogous

#8123AD #AD2394 #AD234F

triadic

#AD2394 #94AD23 #2394AD

tetradic

#AD2394 #AD8123 #23AD3C #234FAD

square

#AD2394 #AD8123 #23AD3C #234FAD

split-complementary

#AD2394 #4FAD23 #23AD81

monochromatic

#470E3D #7A1968 #AD2394 #D637BA #E16ACB

Accessibility & contrast

On white

6.10

#AD2394 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD2394 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2394

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2394	#FFFFFF	#000000	##FFFFFF
##AD2394	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#275597

Deuteranopia (green-blind)

#596991

Tritanopia (blue-blind)

#B62D5B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2394;
/* rgb */ color: rgb(173, 35, 148);
/* oklch */ color: oklch(52.4% 0.206 336.9);

Tailwind

colors: {
  custom: {
    50: '#ca6fb4',
    500: '#ad2394',
    950: '#000000',
  },
}

SCSS

$custom: #ad2394;
$custom-light: #ca6fb4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2394",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 148
  },
  "hsl": {
    "h": 310.87,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.52374,
    "c": 0.20591,
    "h": 336.9
  },
  "luminance": 0.12224
}

Semantic roles & 50–950 ramp

primary

#AD2394

secondary

#65C777

accent

#E95D3F

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2394

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →