#AD2390#AD2390

#AD2390 is a mid, highly saturated pink. Relative luminance 0.121; OKLCH L 52.2% C 0.203 H 338.4°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX#AD2390
RGBrgb(173, 35, 144)
HSLhsl(313, 66%, 41%)
HSVhsv(313, 80%, 68%)
CMYKcmyk(0%, 79.8%, 16.8%, 32.2%)
CIE-LABlab(41.38, 63.67, -27.51)
CIE-LCHlch(41.38, 69.36, 336.63°)
OKLaboklab(52.17% 0.1891 -0.0747)
OKLCHoklch(52.17% 0.203 338.4)
XYZxyz(22.8692, 12.1022, 27.5117)
Luminance0.1210 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2390 #23AD40
analogous
#8523AD #AD2390 #AD234B
triadic
#AD2390 #90AD23 #2390AD
tetradic
#AD2390 #AD8523 #23AD40 #234BAD
square
#AD2390 #AD8523 #23AD40 #234BAD
split-complementary
#AD2390 #4BAD23 #23AD85
monochromatic
#470E3B #7A1966 #AD2390 #D637B5 #E16AC8

Accessibility & contrast

On white

6.14
#AD2390 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.42
#AD2390 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2390
6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2390#FFFFFF#000000##FFFFFF
##AD23901.006.143.426.14
#FFFFFF6.141.0021.001.00
#0000003.4221.001.0021.00
##FFFFFF6.141.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2B5493
Deuteranopia (green-blind)
#5B698D
Tritanopia (blue-blind)
#B72B58
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad2390;
/* rgb */ color: rgb(173, 35, 144);
/* oklch */ color: oklch(52.2% 0.203 338.4);
Tailwind
colors: {
  custom: {
    50: '#ca6fb1',
    500: '#ad2390',
    950: '#000000',
  },
}
SCSS
$custom: #ad2390;
$custom-light: #ca6fb1;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2390",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 144
  },
  "hsl": {
    "h": 312.609,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.5217,
    "c": 0.20327,
    "h": 338.4
  },
  "luminance": 0.121
}

Semantic roles & 50–950 ramp

primary
#AD2390
secondary
#65C77A
accent
#E9623F
background
#FCF7FA
surface
#F9EDF5
border
#D2C8CF
text
#140810
muted
#827B7F

Preview Lab

Preview with #AD2390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2390 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva