#AD2390#AD2390

#AD2390 is a mid, highly saturated pink. Relative luminance 0.121; OKLCH L 52.2% C 0.203 H 338.4°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).

Color values

HEX	#AD2390
RGB	rgb(173, 35, 144)
HSL	hsl(313, 66%, 41%)
HSV	hsv(313, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 16.8%, 32.2%)
CIE-LAB	lab(41.38, 63.67, -27.51)
CIE-LCH	lch(41.38, 69.36, 336.63°)
OKLab	oklab(52.17% 0.1891 -0.0747)
OKLCH	oklch(52.17% 0.203 338.4)
XYZ	xyz(22.8692, 12.1022, 27.5117)
Luminance	0.1210 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2390 #23AD40

analogous

#8523AD #AD2390 #AD234B

triadic

#AD2390 #90AD23 #2390AD

tetradic

#AD2390 #AD8523 #23AD40 #234BAD

square

#AD2390 #AD8523 #23AD40 #234BAD

split-complementary

#AD2390 #4BAD23 #23AD85

monochromatic

#470E3B #7A1966 #AD2390 #D637B5 #E16AC8

Accessibility & contrast

On white

6.14

#AD2390 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#AD2390 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2390

6.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2390	#FFFFFF	#000000	##FFFFFF
##AD2390	1.00	6.14	3.42	6.14
#FFFFFF	6.14	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B5493

Deuteranopia (green-blind)

#5B698D

Tritanopia (blue-blind)

#B72B58

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2390;
/* rgb */ color: rgb(173, 35, 144);
/* oklch */ color: oklch(52.2% 0.203 338.4);

Tailwind

colors: {
  custom: {
    50: '#ca6fb1',
    500: '#ad2390',
    950: '#000000',
  },
}

SCSS

$custom: #ad2390;
$custom-light: #ca6fb1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2390",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 144
  },
  "hsl": {
    "h": 312.609,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.5217,
    "c": 0.20327,
    "h": 338.4
  },
  "luminance": 0.121
}

Semantic roles & 50–950 ramp

primary

#AD2390

secondary

#65C77A

accent

#E9623F

background

#FCF7FA

surface

#F9EDF5

border

#D2C8CF

text

#140810

muted

#827B7F

Preview Lab

Preview with #AD2390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →