#AD2368#AD2368

#AD2368 is a mid, vivid pink. Relative luminance 0.111; OKLCH L 50.4% C 0.181 H 355.9°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD2368
RGB	rgb(173, 35, 104)
HSL	hsl(330, 66%, 41%)
HSV	hsv(330, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 39.9%, 32.2%)
CIE-LAB	lab(39.73, 58.83, -5.25)
CIE-LCH	lch(39.73, 59.07, 354.90°)
OKLab	oklab(50.44% 0.181 -0.0131)
OKLCH	oklch(50.44% 0.181 355.9)
XYZ	xyz(20.3348, 11.0884, 14.1635)
Luminance	0.1109 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2368 #23AD68

analogous

#AD23AD #AD2368 #AD2323

triadic

#AD2368 #68AD23 #2368AD

tetradic

#AD2368 #ADAD23 #23AD68 #2323AD

square

#AD2368 #ADAD23 #23AD68 #2323AD

split-complementary

#AD2368 #23AD23 #23ADAD

monochromatic

#470E2B #7A1949 #AD2368 #D63787 #E16AA5

Accessibility & contrast

On white

6.53

#AD2368 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2368 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2368

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2368	#FFFFFF	#000000	##FFFFFF
##AD2368	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#414D6A

Deuteranopia (green-blind)

#676765

Tritanopia (blue-blind)

#BB0B43

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2368;
/* rgb */ color: rgb(173, 35, 104);
/* oklch */ color: oklch(50.4% 0.181 355.9);

Tailwind

colors: {
  custom: {
    50: '#cb6d93',
    500: '#ad2368',
    950: '#000000',
  },
}

SCSS

$custom: #ad2368;
$custom-light: #cb6d93;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2368",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 104
  },
  "hsl": {
    "h": 330,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.50436,
    "c": 0.18145,
    "h": 355.9
  },
  "luminance": 0.11086
}

Semantic roles & 50–950 ramp

primary

#AD2368

secondary

#65C796

accent

#E9943F

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2368

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →