#AD2363#AD2363
#AD2363 is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.3% C 0.180 H 358.3°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2363 |
|---|---|
| RGB | rgb(173, 35, 99) |
| HSL | hsl(332, 66%, 41%) |
| HSV | hsv(332, 80%, 68%) |
| CMYK | cmyk(0%, 79.8%, 42.8%, 32.2%) |
| CIE-LAB | lab(39.56, 58.34, -2.34) |
| CIE-LCH | lch(39.56, 58.38, 357.70°) |
| OKLab | oklab(50.26% 0.1794 -0.0054) |
| OKLCH | oklch(50.26% 0.18 358.3) |
| XYZ | xyz(20.0883, 10.9898, 12.8654) |
| Luminance | 0.1099 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Violet Red
#A50055
ΔE00 3.88
Deep Magenta
#A0025C
ΔE00 4.47
Dark Fuchsia
#9D0759
ΔE00 4.72
Magenta (survey)
#C20078
ΔE00 5.23
Deep Pink
#CB0162
ΔE00 5.82
Berry
#990F4B
ΔE00 6.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2363 #23AD6D
analogous
#AD23A8 #AD2363 #AD2823
triadic
#AD2363 #63AD23 #2363AD
tetradic
#AD2363 #A8AD23 #23AD6D #2823AD
square
#AD2363 #A8AD23 #23AD6D #2823AD
split-complementary
#AD2363 #23AD28 #23A8AD
monochromatic
#470E29 #7A1946 #AD2363 #D63781 #E16AA1
Accessibility & contrast
On white
6.57
#AD2363 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.20
#AD2363 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2363
6.57:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2363 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2363 | 1.00 | 6.57 | 3.20 | 6.57 |
| #FFFFFF | 6.57 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.20 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.57 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#434D65
Deuteranopia (green-blind)
#686760
Tritanopia (blue-blind)
#BC0440
Achromatopsia (no color)
#5D5D5D
Design tokens & code
CSS
--color: #ad2363; /* rgb */ color: rgb(173, 35, 99); /* oklch */ color: oklch(50.3% 0.180 358.3);
Tailwind
colors: {
custom: {
50: '#cb6d8f',
500: '#ad2363',
950: '#000000',
},
}SCSS
$custom: #ad2363; $custom-light: #cb6d8f; $custom-dark: #000000;
JSON
{
"hex": "#ad2363",
"rgb": {
"r": 173,
"g": 35,
"b": 99
},
"hsl": {
"h": 332.174,
"s": 66.346,
"l": 40.784
},
"oklch": {
"l": 0.50261,
"c": 0.17951,
"h": 358.3
},
"luminance": 0.10987
}Semantic roles & 50–950 ramp
primary
#AD2363
secondary
#65C799
accent
#E99A3F
background
#FDF7F8
surface
#FAEDF0
border
#D3C8CB
text
#14080C
muted
#837B7D