#AD2354#AD2354

#AD2354 is a mid, vivid pink. Relative luminance 0.107; OKLCH L 49.8% C 0.175 H 5.6°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#AD2354
RGB	rgb(173, 35, 84)
HSL	hsl(339, 66%, 41%)
HSV	hsv(339, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 51.4%, 32.2%)
CIE-LAB	lab(39.12, 56.99, 6.54)
CIE-LCH	lch(39.12, 57.36, 6.54°)
OKLab	oklab(49.79% 0.1742 0.0171)
OKLCH	oklch(49.79% 0.175 5.6)
XYZ	xyz(19.4366, 10.7291, 9.4332)
Luminance	0.1073 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2354 #23AD7C

analogous

#AD2399 #AD2354 #AD3723

triadic

#AD2354 #54AD23 #2354AD

tetradic

#AD2354 #99AD23 #23AD7C #3723AD

square

#AD2354 #99AD23 #23AD7C #3723AD

split-complementary

#AD2354 #23AD37 #2399AD

monochromatic

#470E23 #7A193B #AD2354 #D6376F #E16A94

Accessibility & contrast

On white

6.68

#AD2354 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2354 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2354

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2354	#FFFFFF	#000000	##FFFFFF
##AD2354	1.00	6.68	3.15	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474B55

Deuteranopia (green-blind)

#6B6651

Tritanopia (blue-blind)

#BD0039

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2354;
/* rgb */ color: rgb(173, 35, 84);
/* oklch */ color: oklch(49.8% 0.175 5.6);

Tailwind

colors: {
  custom: {
    50: '#cc6d83',
    500: '#ad2354',
    950: '#000000',
  },
}

SCSS

$custom: #ad2354;
$custom-light: #cc6d83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2354",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 84
  },
  "hsl": {
    "h": 338.696,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49792,
    "c": 0.17506,
    "h": 5.6
  },
  "luminance": 0.10726
}

Semantic roles & 50–950 ramp

primary

#AD2354

secondary

#65C7A4

accent

#E9AD3F

background

#FDF7F8

surface

#FAEDEF

border

#D3C8CA

text

#15080A

muted

#837B7C

Preview Lab

Preview with #AD2354

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →