#AD2348#AD2348

#AD2348 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.5% C 0.173 H 11.4°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX	#AD2348
RGB	rgb(173, 35, 72)
HSL	hsl(344, 66%, 41%)
HSV	hsv(344, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 58.4%, 32.2%)
CIE-LAB	lab(38.82, 56.07, 13.77)
CIE-LCH	lch(38.82, 57.74, 13.80°)
OKLab	oklab(49.48% 0.1696 0.0343)
OKLCH	oklch(49.48% 0.173 11.4)
XYZ	xyz(19.0062, 10.5570, 7.1665)
Luminance	0.1055 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2348 #23AD88

analogous

#AD238D #AD2348 #AD4323

triadic

#AD2348 #48AD23 #2348AD

tetradic

#AD2348 #8DAD23 #23AD88 #4323AD

square

#AD2348 #8DAD23 #23AD88 #4323AD

split-complementary

#AD2348 #23AD43 #238DAD

monochromatic

#470E1E #7A1933 #AD2348 #D63762 #E16A8A

Accessibility & contrast

On white

6.75

#AD2348 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#AD2348 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2348

6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2348	#FFFFFF	#000000	##FFFFFF
##AD2348	1.00	6.75	3.11	6.75
#FFFFFF	6.75	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4949

Deuteranopia (green-blind)

#6D6544

Tritanopia (blue-blind)

#BD0033

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2348;
/* rgb */ color: rgb(173, 35, 72);
/* oklch */ color: oklch(49.5% 0.173 11.4);

Tailwind

colors: {
  custom: {
    50: '#cc6c7a',
    500: '#ad2348',
    950: '#000000',
  },
}

SCSS

$custom: #ad2348;
$custom-light: #cc6c7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2348",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 72
  },
  "hsl": {
    "h": 343.913,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49477,
    "c": 0.17305,
    "h": 11.4
  },
  "luminance": 0.10554
}

Semantic roles & 50–950 ramp

primary

#AD2348

secondary

#65C7AD

accent

#E9BB3F

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD2348

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →