#AD2348#AD2348

#AD2348 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.5% C 0.173 H 11.4°. Best body text is #FFFFFF at 6.75:1 contrast (WCAG AA passes).

Color values

HEX#AD2348
RGBrgb(173, 35, 72)
HSLhsl(344, 66%, 41%)
HSVhsv(344, 80%, 68%)
CMYKcmyk(0%, 79.8%, 58.4%, 32.2%)
CIE-LABlab(38.82, 56.07, 13.77)
CIE-LCHlch(38.82, 57.74, 13.80°)
OKLaboklab(49.48% 0.1696 0.0343)
OKLCHoklch(49.48% 0.173 11.4)
XYZxyz(19.0062, 10.5570, 7.1665)
Luminance0.1055 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2348 #23AD88
analogous
#AD238D #AD2348 #AD4323
triadic
#AD2348 #48AD23 #2348AD
tetradic
#AD2348 #8DAD23 #23AD88 #4323AD
square
#AD2348 #8DAD23 #23AD88 #4323AD
split-complementary
#AD2348 #23AD43 #238DAD
monochromatic
#470E1E #7A1933 #AD2348 #D63762 #E16A8A

Accessibility & contrast

On white

6.75
#AD2348 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.11
#AD2348 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2348
6.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2348#FFFFFF#000000##FFFFFF
##AD23481.006.753.116.75
#FFFFFF6.751.0021.001.00
#0000003.1121.001.0021.00
##FFFFFF6.751.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4A4949
Deuteranopia (green-blind)
#6D6544
Tritanopia (blue-blind)
#BD0033
Achromatopsia (no color)
#5B5B5B

Design tokens & code

CSS
--color: #ad2348;
/* rgb */ color: rgb(173, 35, 72);
/* oklch */ color: oklch(49.5% 0.173 11.4);
Tailwind
colors: {
  custom: {
    50: '#cc6c7a',
    500: '#ad2348',
    950: '#000000',
  },
}
SCSS
$custom: #ad2348;
$custom-light: #cc6c7a;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2348",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 72
  },
  "hsl": {
    "h": 343.913,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49477,
    "c": 0.17305,
    "h": 11.4
  },
  "luminance": 0.10554
}

Semantic roles & 50–950 ramp

primary
#AD2348
secondary
#65C7AD
accent
#E9BB3F
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#150809
muted
#837A7B

Preview Lab

Preview with #AD2348

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2348 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva