#AD2324#AD2324

#AD2324 is a mid, vivid red. Relative luminance 0.102; OKLCH L 48.8% C 0.174 H 26.3°. Best body text is #FFFFFF at 6.90:1 contrast (WCAG AA passes).

Color values

HEX	#AD2324
RGB	rgb(173, 35, 36)
HSL	hsl(360, 66%, 41%)
HSV	hsv(360, 80%, 68%)
CMYK	cmyk(0%, 79.8%, 79.2%, 32.2%)
CIE-LAB	lab(38.23, 54.21, 35.28)
CIE-LCH	lch(38.23, 64.68, 33.06°)
OKLab	oklab(48.85% 0.156 0.077)
OKLCH	oklch(48.85% 0.174 26.3)
XYZ	xyz(18.1553, 10.2166, 2.6848)
Luminance	0.1021 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2324 #23ADAC

analogous

#AD2369 #AD2324 #AD6723

triadic

#AD2324 #24AD23 #2324AD

tetradic

#AD2324 #69AD23 #23ADAC #6723AD

square

#AD2324 #69AD23 #23ADAC #6723AD

split-complementary

#AD2324 #23AD67 #2369AD

monochromatic

#470E0F #7A1919 #AD2324 #D63738 #E16A6A

Accessibility & contrast

On white

6.90

#AD2324 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD2324 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2324

6.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2324	#FFFFFF	#000000	##FFFFFF
##AD2324	1.00	6.90	3.04	6.90
#FFFFFF	6.90	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.90	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4722

Deuteranopia (green-blind)

#71651E

Tritanopia (blue-blind)

#BF0026

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad2324;
/* rgb */ color: rgb(173, 35, 36);
/* oklch */ color: oklch(48.8% 0.174 26.3);

Tailwind

colors: {
  custom: {
    50: '#cf6b5f',
    500: '#ad2324',
    950: '#000000',
  },
}

SCSS

$custom: #ad2324;
$custom-light: #cf6b5f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2324",
  "rgb": {
    "r": 173,
    "g": 35,
    "b": 36
  },
  "hsl": {
    "h": 359.565,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.48845,
    "c": 0.17398,
    "h": 26.3
  },
  "luminance": 0.10214
}

Semantic roles & 50–950 ramp

primary

#AD2324

secondary

#65C7C6

accent

#E9E83F

background

#FEF6F5

surface

#FCECE9

border

#D5C7C5

text

#160804

muted

#847A79

Preview Lab

Preview with #AD2324

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →