#AD2196#AD2196

#AD2196 is a mid, highly saturated purple. Relative luminance 0.122; OKLCH L 52.3% C 0.209 H 336.1°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD2196
RGB	rgb(173, 33, 150)
HSL	hsl(310, 68%, 40%)
HSV	hsv(310, 81%, 68%)
CMYK	cmyk(0%, 80.9%, 13.3%, 32.2%)
CIE-LAB	lab(41.49, 65.03, -30.97)
CIE-LCH	lch(41.49, 72.03, 334.53°)
OKLab	oklab(52.35% 0.1911 -0.0846)
OKLCH	oklch(52.35% 0.209 336.1)
XYZ	xyz(23.2829, 12.1762, 29.9723)
Luminance	0.1217 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2196 #21AD38

analogous

#7E21AD #AD2196 #AD2150

triadic

#AD2196 #96AD21 #2196AD

tetradic

#AD2196 #AD7E21 #21AD38 #2150AD

square

#AD2196 #AD7E21 #21AD38 #2150AD

split-complementary

#AD2196 #50AD21 #21AD7E

monochromatic

#460D3D #7A1769 #AD2196 #D833BD #E266CE

Accessibility & contrast

On white

6.11

#AD2196 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.43

#AD2196 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2196

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2196	#FFFFFF	#000000	##FFFFFF
##AD2196	1.00	6.11	3.43	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.43	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#235599

Deuteranopia (green-blind)

#586993

Tritanopia (blue-blind)

#B62D5B

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2196;
/* rgb */ color: rgb(173, 33, 150);
/* oklch */ color: oklch(52.3% 0.209 336.1);

Tailwind

colors: {
  custom: {
    50: '#ca6eb5',
    500: '#ad2196',
    950: '#000000',
  },
}

SCSS

$custom: #ad2196;
$custom-light: #ca6eb5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2196",
  "rgb": {
    "r": 173,
    "g": 33,
    "b": 150
  },
  "hsl": {
    "h": 309.857,
    "s": 67.961,
    "l": 40.392
  },
  "oklch": {
    "l": 0.5235,
    "c": 0.20898,
    "h": 336.1
  },
  "luminance": 0.12174
}

Semantic roles & 50–950 ramp

primary

#AD2196

secondary

#62C773

accent

#EB5A3D

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD2196

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →