#AD2196#AD2196

#AD2196 is a mid, highly saturated purple. Relative luminance 0.122; OKLCH L 52.3% C 0.209 H 336.1°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX#AD2196
RGBrgb(173, 33, 150)
HSLhsl(310, 68%, 40%)
HSVhsv(310, 81%, 68%)
CMYKcmyk(0%, 80.9%, 13.3%, 32.2%)
CIE-LABlab(41.49, 65.03, -30.97)
CIE-LCHlch(41.49, 72.03, 334.53°)
OKLaboklab(52.35% 0.1911 -0.0846)
OKLCHoklch(52.35% 0.209 336.1)
XYZxyz(23.2829, 12.1762, 29.9723)
Luminance0.1217 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2196 #21AD38
analogous
#7E21AD #AD2196 #AD2150
triadic
#AD2196 #96AD21 #2196AD
tetradic
#AD2196 #AD7E21 #21AD38 #2150AD
square
#AD2196 #AD7E21 #21AD38 #2150AD
split-complementary
#AD2196 #50AD21 #21AD7E
monochromatic
#460D3D #7A1769 #AD2196 #D833BD #E266CE

Accessibility & contrast

On white

6.11
#AD2196 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.43
#AD2196 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2196
6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2196#FFFFFF#000000##FFFFFF
##AD21961.006.113.436.11
#FFFFFF6.111.0021.001.00
#0000003.4321.001.0021.00
##FFFFFF6.111.0021.001.00

Color blindness preview

Protanopia (red-blind)
#235599
Deuteranopia (green-blind)
#586993
Tritanopia (blue-blind)
#B62D5B
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad2196;
/* rgb */ color: rgb(173, 33, 150);
/* oklch */ color: oklch(52.3% 0.209 336.1);
Tailwind
colors: {
  custom: {
    50: '#ca6eb5',
    500: '#ad2196',
    950: '#000000',
  },
}
SCSS
$custom: #ad2196;
$custom-light: #ca6eb5;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2196",
  "rgb": {
    "r": 173,
    "g": 33,
    "b": 150
  },
  "hsl": {
    "h": 309.857,
    "s": 67.961,
    "l": 40.392
  },
  "oklch": {
    "l": 0.5235,
    "c": 0.20898,
    "h": 336.1
  },
  "luminance": 0.12174
}

Semantic roles & 50–950 ramp

primary
#AD2196
secondary
#62C773
accent
#EB5A3D
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140811
muted
#827B80

Preview Lab

Preview with #AD2196

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2196 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva