#AD204F#AD204F
#AD204F is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.4% C 0.177 H 7.6°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).
Color values
| HEX | #AD204F |
|---|---|
| RGB | rgb(173, 32, 79) |
| HSL | hsl(340, 69%, 40%) |
| HSV | hsv(340, 82%, 68%) |
| CMYK | cmyk(0%, 81.5%, 54.3%, 32.2%) |
| CIE-LAB | lab(38.70, 57.42, 9.13) |
| CIE-LCH | lch(38.70, 58.14, 9.04°) |
| OKLab | oklab(49.44% 0.175 0.0234) |
| OKLCH | oklch(49.44% 0.177 7.6) |
| XYZ | xyz(19.1632, 10.4846, 8.4103) |
| Luminance | 0.1048 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 1.72
Raspberry (survey)
#B00149
ΔE00 2.00
Light Burgundy
#A8415B
ΔE00 5.19
Violet Red
#A50055
ΔE00 5.28
Cranberry
#9E003A
ΔE00 5.38
Berry
#990F4B
ΔE00 5.38
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD204F #20AD7E
analogous
#AD2095 #AD204F #AD3820
triadic
#AD204F #4FAD20 #204FAD
tetradic
#AD204F #95AD20 #20AD7E #3820AD
square
#AD204F #95AD20 #20AD7E #3820AD
split-complementary
#AD204F #20AD38 #2095AD
monochromatic
#460D20 #791637 #AD204F #D93169 #E2658F
Accessibility & contrast
On white
6.78
#AD204F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.10
#AD204F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD204F
6.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD204F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD204F | 1.00 | 6.78 | 3.10 | 6.78 |
| #FFFFFF | 6.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#474950
Deuteranopia (green-blind)
#6B654C
Tritanopia (blue-blind)
#BD0035
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad204f; /* rgb */ color: rgb(173, 32, 79); /* oklch */ color: oklch(49.4% 0.177 7.6);
Tailwind
colors: {
custom: {
50: '#cc6c80',
500: '#ad204f',
950: '#000000',
},
}SCSS
$custom: #ad204f; $custom-light: #cc6c80; $custom-dark: #000000;
JSON
{
"hex": "#ad204f",
"rgb": {
"r": 173,
"g": 32,
"b": 79
},
"hsl": {
"h": 340,
"s": 68.78,
"l": 40.196
},
"oklch": {
"l": 0.49439,
"c": 0.17658,
"h": 7.6
},
"luminance": 0.10482
}Semantic roles & 50–950 ramp
primary
#AD204F
secondary
#61C8A6
accent
#ECB13C
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#15080A
muted
#837A7C