#AD204E#AD204E
#AD204E is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.4% C 0.176 H 8.1°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD204E |
|---|---|
| RGB | rgb(173, 32, 78) |
| HSL | hsl(340, 69%, 40%) |
| HSV | hsv(340, 82%, 68%) |
| CMYK | cmyk(0%, 81.5%, 54.9%, 32.2%) |
| CIE-LAB | lab(38.67, 57.34, 9.74) |
| CIE-LCH | lch(38.67, 58.16, 9.64°) |
| OKLab | oklab(49.41% 0.1746 0.0248) |
| OKLCH | oklch(49.41% 0.176 8.1) |
| XYZ | xyz(19.1271, 10.4701, 8.2200) |
| Luminance | 0.1047 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 1.71
Raspberry (survey)
#B00149
ΔE00 1.92
Cranberry
#9E003A
ΔE00 5.22
Light Burgundy
#A8415B
ΔE00 5.23
Berry
#990F4B
ΔE00 5.52
Violet Red
#A50055
ΔE00 5.53
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD204E #20AD7F
analogous
#AD2094 #AD204E #AD3920
triadic
#AD204E #4EAD20 #204EAD
tetradic
#AD204E #94AD20 #20AD7F #3920AD
square
#AD204E #94AD20 #20AD7F #3920AD
split-complementary
#AD204E #20AD39 #2094AD
monochromatic
#460D1F #791637 #AD204E #D93168 #E2658E
Accessibility & contrast
On white
6.79
#AD204E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.09
#AD204E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD204E
6.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD204E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD204E | 1.00 | 6.79 | 3.09 | 6.79 |
| #FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#47494F
Deuteranopia (green-blind)
#6C654B
Tritanopia (blue-blind)
#BD0035
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad204e; /* rgb */ color: rgb(173, 32, 78); /* oklch */ color: oklch(49.4% 0.176 8.1);
Tailwind
colors: {
custom: {
50: '#cc6b7f',
500: '#ad204e',
950: '#000000',
},
}SCSS
$custom: #ad204e; $custom-light: #cc6b7f; $custom-dark: #000000;
JSON
{
"hex": "#ad204e",
"rgb": {
"r": 173,
"g": 32,
"b": 78
},
"hsl": {
"h": 340.426,
"s": 68.78,
"l": 40.196
},
"oklch": {
"l": 0.49412,
"c": 0.1764,
"h": 8.1
},
"luminance": 0.10467
}Semantic roles & 50–950 ramp
primary
#AD204E
secondary
#61C8A6
accent
#ECB23C
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#15080A
muted
#837A7C