#AD204D#AD204D
#AD204D is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.4% C 0.176 H 8.6°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD204D |
|---|---|
| RGB | rgb(173, 32, 77) |
| HSL | hsl(341, 69%, 40%) |
| HSV | hsv(341, 82%, 68%) |
| CMYK | cmyk(0%, 81.5%, 55.5%, 32.2%) |
| CIE-LAB | lab(38.65, 57.27, 10.34) |
| CIE-LCH | lch(38.65, 58.19, 10.24°) |
| OKLab | oklab(49.39% 0.1742 0.0263) |
| OKLCH | oklch(49.39% 0.176 8.6) |
| XYZ | xyz(19.0915, 10.4559, 8.0326) |
| Luminance | 0.1045 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 1.76
Raspberry (survey)
#B00149
ΔE00 1.89
Cranberry
#9E003A
ΔE00 5.07
Rouge
#AB1239
ΔE00 5.25
Light Burgundy
#A8415B
ΔE00 5.28
Berry
#990F4B
ΔE00 5.68
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD204D #20AD80
analogous
#AD2093 #AD204D #AD3A20
triadic
#AD204D #4DAD20 #204DAD
tetradic
#AD204D #93AD20 #20AD80 #3A20AD
square
#AD204D #93AD20 #20AD80 #3A20AD
split-complementary
#AD204D #20AD3A #2093AD
monochromatic
#460D1F #791636 #AD204D #D93167 #E2658D
Accessibility & contrast
On white
6.79
#AD204D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.09
#AD204D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD204D
6.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD204D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD204D | 1.00 | 6.79 | 3.09 | 6.79 |
| #FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#47494E
Deuteranopia (green-blind)
#6C654A
Tritanopia (blue-blind)
#BD0034
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad204d; /* rgb */ color: rgb(173, 32, 77); /* oklch */ color: oklch(49.4% 0.176 8.6);
Tailwind
colors: {
custom: {
50: '#cc6b7e',
500: '#ad204d',
950: '#000000',
},
}SCSS
$custom: #ad204d; $custom-light: #cc6b7e; $custom-dark: #000000;
JSON
{
"hex": "#ad204d",
"rgb": {
"r": 173,
"g": 32,
"b": 77
},
"hsl": {
"h": 340.851,
"s": 68.78,
"l": 40.196
},
"oklch": {
"l": 0.49386,
"c": 0.17622,
"h": 8.6
},
"luminance": 0.10453
}Semantic roles & 50–950 ramp
primary
#AD204D
secondary
#61C8A7
accent
#ECB43C
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#150809
muted
#837A7B