#AD2048#AD2048

#AD2048 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.3% C 0.175 H 11.0°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX	#AD2048
RGB	rgb(173, 32, 72)
HSL	hsl(343, 69%, 40%)
HSV	hsv(343, 82%, 68%)
CMYK	cmyk(0%, 81.5%, 58.4%, 32.2%)
CIE-LAB	lab(38.53, 56.91, 13.37)
CIE-LCH	lch(38.53, 58.46, 13.22°)
OKLab	oklab(49.26% 0.1723 0.0334)
OKLCH	oklch(49.26% 0.176 11)
XYZ	xyz(18.9217, 10.3880, 7.1384)
Luminance	0.1038 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2048 #20AD85

analogous

#AD208E #AD2048 #AD3F20

triadic

#AD2048 #48AD20 #2048AD

tetradic

#AD2048 #8EAD20 #20AD85 #3F20AD

square

#AD2048 #8EAD20 #20AD85 #3F20AD

split-complementary

#AD2048 #20AD3F #208EAD

monochromatic

#460D1D #791633 #AD2048 #D93161 #E26589

Accessibility & contrast

On white

6.82

#AD2048 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.08

#AD2048 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2048

6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2048	#FFFFFF	#000000	##FFFFFF
##AD2048	1.00	6.82	3.08	6.82
#FFFFFF	6.82	1.00	21.00	1.00
#000000	3.08	21.00	1.00	21.00
##FFFFFF	6.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484849

Deuteranopia (green-blind)

#6C6544

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad2048;
/* rgb */ color: rgb(173, 32, 72);
/* oklch */ color: oklch(49.3% 0.175 11.0);

Tailwind

colors: {
  custom: {
    50: '#cc6b7a',
    500: '#ad2048',
    950: '#000000',
  },
}

SCSS

$custom: #ad2048;
$custom-light: #cc6b7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2048",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 72
  },
  "hsl": {
    "h": 342.979,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.4926,
    "c": 0.1755,
    "h": 11
  },
  "luminance": 0.10385
}

Semantic roles & 50–950 ramp

primary

#AD2048

secondary

#61C8AB

accent

#ECBA3C

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD2048

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →