#AD2048#AD2048

#AD2048 is a mid, vivid pink. Relative luminance 0.104; OKLCH L 49.3% C 0.175 H 11.0°. Best body text is #FFFFFF at 6.82:1 contrast (WCAG AA passes).

Color values

HEX#AD2048
RGBrgb(173, 32, 72)
HSLhsl(343, 69%, 40%)
HSVhsv(343, 82%, 68%)
CMYKcmyk(0%, 81.5%, 58.4%, 32.2%)
CIE-LABlab(38.53, 56.91, 13.37)
CIE-LCHlch(38.53, 58.46, 13.22°)
OKLaboklab(49.26% 0.1723 0.0334)
OKLCHoklch(49.26% 0.176 11)
XYZxyz(18.9217, 10.3880, 7.1384)
Luminance0.1038 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2048 #20AD85
analogous
#AD208E #AD2048 #AD3F20
triadic
#AD2048 #48AD20 #2048AD
tetradic
#AD2048 #8EAD20 #20AD85 #3F20AD
square
#AD2048 #8EAD20 #20AD85 #3F20AD
split-complementary
#AD2048 #20AD3F #208EAD
monochromatic
#460D1D #791633 #AD2048 #D93161 #E26589

Accessibility & contrast

On white

6.82
#AD2048 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.08
#AD2048 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2048
6.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2048#FFFFFF#000000##FFFFFF
##AD20481.006.823.086.82
#FFFFFF6.821.0021.001.00
#0000003.0821.001.0021.00
##FFFFFF6.821.0021.001.00

Color blindness preview

Protanopia (red-blind)
#484849
Deuteranopia (green-blind)
#6C6544
Tritanopia (blue-blind)
#BE0032
Achromatopsia (no color)
#5B5B5B

Design tokens & code

CSS
--color: #ad2048;
/* rgb */ color: rgb(173, 32, 72);
/* oklch */ color: oklch(49.3% 0.175 11.0);
Tailwind
colors: {
  custom: {
    50: '#cc6b7a',
    500: '#ad2048',
    950: '#000000',
  },
}
SCSS
$custom: #ad2048;
$custom-light: #cc6b7a;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2048",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 72
  },
  "hsl": {
    "h": 342.979,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.4926,
    "c": 0.1755,
    "h": 11
  },
  "luminance": 0.10385
}

Semantic roles & 50–950 ramp

primary
#AD2048
secondary
#61C8AB
accent
#ECBA3C
background
#FDF6F7
surface
#FAECED
border
#D3C7C8
text
#150809
muted
#837A7B

Preview Lab

Preview with #AD2048

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2048 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva