#AD2043#AD2043

#AD2043 is a mid, vivid red. Relative luminance 0.103; OKLCH L 49.1% C 0.175 H 13.3°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD2043
RGB	rgb(173, 32, 67)
HSL	hsl(345, 69%, 40%)
HSV	hsv(345, 82%, 68%)
CMYK	cmyk(0%, 81.5%, 61.3%, 32.2%)
CIE-LAB	lab(38.42, 56.58, 16.42)
CIE-LCH	lch(38.42, 58.91, 16.18°)
OKLab	oklab(49.14% 0.1703 0.0403)
OKLCH	oklch(49.14% 0.175 13.3)
XYZ	xyz(18.7652, 10.3253, 6.3140)
Luminance	0.1032 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2043 #20AD8A

analogous

#AD208A #AD2043 #AD4320

triadic

#AD2043 #43AD20 #2043AD

tetradic

#AD2043 #8AAD20 #20AD8A #4320AD

square

#AD2043 #8AAD20 #20AD8A #4320AD

split-complementary

#AD2043 #20AD43 #208AAD

monochromatic

#460D1B #79162F #AD2043 #D9315B #E26584

Accessibility & contrast

On white

6.85

#AD2043 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#AD2043 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2043

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2043	#FFFFFF	#000000	##FFFFFF
##AD2043	1.00	6.85	3.06	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494843

Deuteranopia (green-blind)

#6D653F

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad2043;
/* rgb */ color: rgb(173, 32, 67);
/* oklch */ color: oklch(49.1% 0.175 13.3);

Tailwind

colors: {
  custom: {
    50: '#cd6b76',
    500: '#ad2043',
    950: '#000000',
  },
}

SCSS

$custom: #ad2043;
$custom-light: #cd6b76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2043",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 67
  },
  "hsl": {
    "h": 345.106,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.49144,
    "c": 0.17503,
    "h": 13.3
  },
  "luminance": 0.10323
}

Semantic roles & 50–950 ramp

primary

#AD2043

secondary

#61C8AE

accent

#ECC03C

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150808

muted

#837A7B

Preview Lab

Preview with #AD2043

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →