#AD2041#AD2041

#AD2041 is a mid, vivid red. Relative luminance 0.103; OKLCH L 49.1% C 0.175 H 14.2°. Best body text is #FFFFFF at 6.86:1 contrast (WCAG AA passes).

Color values

HEX	#AD2041
RGB	rgb(173, 32, 65)
HSL	hsl(346, 69%, 40%)
HSV	hsv(346, 82%, 68%)
CMYK	cmyk(0%, 81.5%, 62.4%, 32.2%)
CIE-LAB	lab(38.38, 56.45, 17.63)
CIE-LCH	lch(38.38, 59.14, 17.35°)
OKLab	oklab(49.1% 0.1695 0.043)
OKLCH	oklch(49.1% 0.175 14.2)
XYZ	xyz(18.7062, 10.3018, 6.0035)
Luminance	0.1030 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2041 #20AD8C

analogous

#AD2088 #AD2041 #AD4520

triadic

#AD2041 #41AD20 #2041AD

tetradic

#AD2041 #88AD20 #20AD8C #4520AD

square

#AD2041 #88AD20 #20AD8C #4520AD

split-complementary

#AD2041 #20AD45 #2088AD

monochromatic

#460D1A #79162E #AD2041 #D93159 #E26582

Accessibility & contrast

On white

6.86

#AD2041 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#AD2041 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2041

6.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2041	#FFFFFF	#000000	##FFFFFF
##AD2041	1.00	6.86	3.06	6.86
#FFFFFF	6.86	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4841

Deuteranopia (green-blind)

#6D653D

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad2041;
/* rgb */ color: rgb(173, 32, 65);
/* oklch */ color: oklch(49.1% 0.175 14.2);

Tailwind

colors: {
  custom: {
    50: '#cd6b75',
    500: '#ad2041',
    950: '#000000',
  },
}

SCSS

$custom: #ad2041;
$custom-light: #cd6b75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2041",
  "rgb": {
    "r": 173,
    "g": 32,
    "b": 65
  },
  "hsl": {
    "h": 345.957,
    "s": 68.78,
    "l": 40.196
  },
  "oklch": {
    "l": 0.491,
    "c": 0.17489,
    "h": 14.2
  },
  "luminance": 0.10299
}

Semantic roles & 50–950 ramp

primary

#AD2041

secondary

#61C8B0

accent

#ECC33C

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150808

muted

#837A7B

Preview Lab

Preview with #AD2041

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →