#AD1F54#AD1F54

#AD1F54 is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.5% C 0.178 H 5.1°. Best body text is #FFFFFF at 6.77:1 contrast (WCAG AA passes).

Color values

HEX	#AD1F54
RGB	rgb(173, 31, 84)
HSL	hsl(338, 70%, 40%)
HSV	hsv(338, 82%, 68%)
CMYK	cmyk(0%, 82.1%, 51.4%, 32.2%)
CIE-LAB	lab(38.74, 58.08, 5.99)
CIE-LCH	lch(38.74, 58.38, 5.89°)
OKLab	oklab(49.51% 0.1777 0.0158)
OKLCH	oklch(49.51% 0.178 5.1)
XYZ	xyz(19.3256, 10.5071, 9.3962)
Luminance	0.1050 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1F54 #1FAD78

analogous

#AD1F9B #AD1F54 #AD311F

triadic

#AD1F54 #54AD1F #1F54AD

tetradic

#AD1F54 #9BAD1F #1FAD78 #311FAD

square

#AD1F54 #9BAD1F #1FAD78 #311FAD

split-complementary

#AD1F54 #1FAD31 #1F9BAD

monochromatic

#450C22 #79163B #AD1F54 #DA2F6F #E36393

Accessibility & contrast

On white

6.77

#AD1F54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.10

#AD1F54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1F54

6.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1F54	#FFFFFF	#000000	##FFFFFF
##AD1F54	1.00	6.77	3.10	6.77
#FFFFFF	6.77	1.00	21.00	1.00
#000000	3.10	21.00	1.00	21.00
##FFFFFF	6.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454955

Deuteranopia (green-blind)

#6A6551

Tritanopia (blue-blind)

#BD0037

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad1f54;
/* rgb */ color: rgb(173, 31, 84);
/* oklch */ color: oklch(49.5% 0.178 5.1);

Tailwind

colors: {
  custom: {
    50: '#cc6b83',
    500: '#ad1f54',
    950: '#000000',
  },
}

SCSS

$custom: #ad1f54;
$custom-light: #cc6b83;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1f54",
  "rgb": {
    "r": 173,
    "g": 31,
    "b": 84
  },
  "hsl": {
    "h": 337.606,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.4951,
    "c": 0.17844,
    "h": 5.1
  },
  "luminance": 0.10504
}

Semantic roles & 50–950 ramp

primary

#AD1F54

secondary

#60C8A1

accent

#ECAA3B

background

#FDF6F8

surface

#FAECEF

border

#D3C7CA

text

#15080A

muted

#837A7C

Preview Lab

Preview with #AD1F54

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →