#AD1F53#AD1F53
#AD1F53 is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.5% C 0.178 H 5.5°. Best body text is #FFFFFF at 6.78:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1F53 |
|---|---|
| RGB | rgb(173, 31, 83) |
| HSL | hsl(338, 70%, 40%) |
| HSV | hsv(338, 82%, 68%) |
| CMYK | cmyk(0%, 82.1%, 52%, 32.2%) |
| CIE-LAB | lab(38.71, 58.00, 6.59) |
| CIE-LCH | lch(38.71, 58.37, 6.49°) |
| OKLab | oklab(49.48% 0.1774 0.0172) |
| OKLCH | oklch(49.48% 0.178 5.5) |
| XYZ | xyz(19.2867, 10.4915, 9.1914) |
| Luminance | 0.1049 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.20
Raspberry (survey)
#B00149
ΔE00 2.65
Violet Red
#A50055
ΔE00 4.28
Berry
#990F4B
ΔE00 4.89
Purple Red
#990147
ΔE00 5.32
Light Burgundy
#A8415B
ΔE00 5.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1F53 #1FAD79
analogous
#AD1F9A #AD1F53 #AD321F
triadic
#AD1F53 #53AD1F #1F53AD
tetradic
#AD1F53 #9AAD1F #1FAD79 #321FAD
square
#AD1F53 #9AAD1F #1FAD79 #321FAD
split-complementary
#AD1F53 #1FAD32 #1F9AAD
monochromatic
#450C21 #79163A #AD1F53 #DA2F6E #E36392
Accessibility & contrast
On white
6.78
#AD1F53 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.10
#AD1F53 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1F53
6.78:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1F53 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1F53 | 1.00 | 6.78 | 3.10 | 6.78 |
| #FFFFFF | 6.78 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.78 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#454954
Deuteranopia (green-blind)
#6A6550
Tritanopia (blue-blind)
#BD0037
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad1f53; /* rgb */ color: rgb(173, 31, 83); /* oklch */ color: oklch(49.5% 0.178 5.5);
Tailwind
colors: {
custom: {
50: '#cc6b83',
500: '#ad1f53',
950: '#000000',
},
}SCSS
$custom: #ad1f53; $custom-light: #cc6b83; $custom-dark: #000000;
JSON
{
"hex": "#ad1f53",
"rgb": {
"r": 173,
"g": 31,
"b": 83
},
"hsl": {
"h": 338.028,
"s": 69.608,
"l": 40
},
"oklch": {
"l": 0.49482,
"c": 0.1782,
"h": 5.5
},
"luminance": 0.10489
}Semantic roles & 50–950 ramp
primary
#AD1F53
secondary
#60C8A2
accent
#ECAC3B
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#15080A
muted
#837A7C