#AD1F52#AD1F52
#AD1F52 is a mid, vivid pink. Relative luminance 0.105; OKLCH L 49.5% C 0.178 H 6.0°. Best body text is #FFFFFF at 6.79:1 contrast (WCAG AA passes).
Color values
| HEX | #AD1F52 |
|---|---|
| RGB | rgb(173, 31, 82) |
| HSL | hsl(338, 70%, 40%) |
| HSV | hsv(338, 82%, 68%) |
| CMYK | cmyk(0%, 82.1%, 52.6%, 32.2%) |
| CIE-LAB | lab(38.68, 57.92, 7.19) |
| CIE-LCH | lch(38.68, 58.36, 7.08°) |
| OKLab | oklab(49.45% 0.177 0.0187) |
| OKLCH | oklch(49.45% 0.178 6) |
| XYZ | xyz(19.2484, 10.4762, 8.9896) |
| Luminance | 0.1047 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purplish Red
#B0054B
ΔE00 2.00
Raspberry (survey)
#B00149
ΔE00 2.43
Violet Red
#A50055
ΔE00 4.49
Berry
#990F4B
ΔE00 4.96
Light Burgundy
#A8415B
ΔE00 5.30
Purple Red
#990147
ΔE00 5.35
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD1F52 #1FAD7A
analogous
#AD1F99 #AD1F52 #AD331F
triadic
#AD1F52 #52AD1F #1F52AD
tetradic
#AD1F52 #99AD1F #1FAD7A #331FAD
square
#AD1F52 #99AD1F #1FAD7A #331FAD
split-complementary
#AD1F52 #1FAD33 #1F99AD
monochromatic
#450C21 #791639 #AD1F52 #DA2F6D #E36391
Accessibility & contrast
On white
6.79
#AD1F52 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.09
#AD1F52 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD1F52
6.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD1F52 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD1F52 | 1.00 | 6.79 | 3.09 | 6.79 |
| #FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.09 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#464953
Deuteranopia (green-blind)
#6B654F
Tritanopia (blue-blind)
#BD0036
Achromatopsia (no color)
#5B5B5B
Design tokens & code
CSS
--color: #ad1f52; /* rgb */ color: rgb(173, 31, 82); /* oklch */ color: oklch(49.5% 0.178 6.0);
Tailwind
colors: {
custom: {
50: '#cc6b82',
500: '#ad1f52',
950: '#000000',
},
}SCSS
$custom: #ad1f52; $custom-light: #cc6b82; $custom-dark: #000000;
JSON
{
"hex": "#ad1f52",
"rgb": {
"r": 173,
"g": 31,
"b": 82
},
"hsl": {
"h": 338.451,
"s": 69.608,
"l": 40
},
"oklch": {
"l": 0.49454,
"c": 0.17799,
"h": 6
},
"luminance": 0.10473
}Semantic roles & 50–950 ramp
primary
#AD1F52
secondary
#60C8A3
accent
#ECAD3B
background
#FDF6F7
surface
#FAECEE
border
#D3C7C9
text
#15080A
muted
#837A7C