#AD1F49#AD1F49

#AD1F49 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.2% C 0.176 H 10.3°. Best body text is #FFFFFF at 6.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD1F49
RGB	rgb(173, 31, 73)
HSL	hsl(342, 70%, 40%)
HSV	hsv(342, 82%, 68%)
CMYK	cmyk(0%, 82.1%, 57.8%, 32.2%)
CIE-LAB	lab(38.46, 57.24, 12.64)
CIE-LCH	lch(38.46, 58.62, 12.45°)
OKLab	oklab(49.22% 0.1736 0.0317)
OKLCH	oklch(49.22% 0.176 10.3)
XYZ	xyz(18.9281, 10.3481, 7.3027)
Luminance	0.1035 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1F49 #1FAD83

analogous

#AD1F90 #AD1F49 #AD3C1F

triadic

#AD1F49 #49AD1F #1F49AD

tetradic

#AD1F49 #90AD1F #1FAD83 #3C1FAD

square

#AD1F49 #90AD1F #1FAD83 #3C1FAD

split-complementary

#AD1F49 #1FAD3C #1F90AD

monochromatic

#450C1D #791633 #AD1F49 #DA2F62 #E36389

Accessibility & contrast

On white

6.84

#AD1F49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#AD1F49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1F49

6.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1F49	#FFFFFF	#000000	##FFFFFF
##AD1F49	1.00	6.84	3.07	6.84
#FFFFFF	6.84	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48484A

Deuteranopia (green-blind)

#6C6545

Tritanopia (blue-blind)

#BD0032

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #ad1f49;
/* rgb */ color: rgb(173, 31, 73);
/* oklch */ color: oklch(49.2% 0.176 10.3);

Tailwind

colors: {
  custom: {
    50: '#cc6b7b',
    500: '#ad1f49',
    950: '#000000',
  },
}

SCSS

$custom: #ad1f49;
$custom-light: #cc6b7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1f49",
  "rgb": {
    "r": 173,
    "g": 31,
    "b": 73
  },
  "hsl": {
    "h": 342.254,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49216,
    "c": 0.17641,
    "h": 10.3
  },
  "luminance": 0.10345
}

Semantic roles & 50–950 ramp

primary

#AD1F49

secondary

#60C8A9

accent

#ECB83B

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD1F49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →