#AD1F48#AD1F48

#AD1F48 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.2% C 0.176 H 10.8°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD1F48
RGB	rgb(173, 31, 72)
HSL	hsl(343, 70%, 40%)
HSV	hsv(343, 82%, 68%)
CMYK	cmyk(0%, 82.1%, 58.4%, 32.2%)
CIE-LAB	lab(38.44, 57.17, 13.25)
CIE-LCH	lch(38.44, 58.69, 13.04°)
OKLab	oklab(49.19% 0.1732 0.0331)
OKLCH	oklch(49.19% 0.176 10.8)
XYZ	xyz(18.8952, 10.3349, 7.1295)
Luminance	0.1033 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1F48 #1FAD84

analogous

#AD1F8F #AD1F48 #AD3D1F

triadic

#AD1F48 #48AD1F #1F48AD

tetradic

#AD1F48 #8FAD1F #1FAD84 #3D1FAD

square

#AD1F48 #8FAD1F #1FAD84 #3D1FAD

split-complementary

#AD1F48 #1FAD3D #1F8FAD

monochromatic

#450C1D #791632 #AD1F48 #DA2F61 #E36388

Accessibility & contrast

On white

6.85

#AD1F48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.07

#AD1F48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1F48

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1F48	#FFFFFF	#000000	##FFFFFF
##AD1F48	1.00	6.85	3.07	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.07	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484849

Deuteranopia (green-blind)

#6C6544

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1f48;
/* rgb */ color: rgb(173, 31, 72);
/* oklch */ color: oklch(49.2% 0.176 10.8);

Tailwind

colors: {
  custom: {
    50: '#cc6b7a',
    500: '#ad1f48',
    950: '#000000',
  },
}

SCSS

$custom: #ad1f48;
$custom-light: #cc6b7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1f48",
  "rgb": {
    "r": 173,
    "g": 31,
    "b": 72
  },
  "hsl": {
    "h": 342.676,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49192,
    "c": 0.17629,
    "h": 10.8
  },
  "luminance": 0.10332
}

Semantic roles & 50–950 ramp

primary

#AD1F48

secondary

#60C8AA

accent

#ECB93B

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD1F48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →