#AD1F47#AD1F47

#AD1F47 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.2% C 0.176 H 11.3°. Best body text is #FFFFFF at 6.85:1 contrast (WCAG AA passes).

Color values

HEX	#AD1F47
RGB	rgb(173, 31, 71)
HSL	hsl(343, 70%, 40%)
HSV	hsv(343, 82%, 68%)
CMYK	cmyk(0%, 82.1%, 59%, 32.2%)
CIE-LAB	lab(38.41, 57.10, 13.85)
CIE-LCH	lch(38.41, 58.76, 13.64°)
OKLab	oklab(49.17% 0.1728 0.0345)
OKLCH	oklch(49.17% 0.176 11.3)
XYZ	xyz(18.8628, 10.3220, 6.9591)
Luminance	0.1032 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1F47 #1FAD85

analogous

#AD1F8E #AD1F47 #AD3E1F

triadic

#AD1F47 #47AD1F #1F47AD

tetradic

#AD1F47 #8EAD1F #1FAD85 #3E1FAD

square

#AD1F47 #8EAD1F #1FAD85 #3E1FAD

split-complementary

#AD1F47 #1FAD3E #1F8EAD

monochromatic

#450C1C #791632 #AD1F47 #DA2F5F #E36387

Accessibility & contrast

On white

6.85

#AD1F47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.06

#AD1F47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1F47

6.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1F47	#FFFFFF	#000000	##FFFFFF
##AD1F47	1.00	6.85	3.06	6.85
#FFFFFF	6.85	1.00	21.00	1.00
#000000	3.06	21.00	1.00	21.00
##FFFFFF	6.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484848

Deuteranopia (green-blind)

#6C6543

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1f47;
/* rgb */ color: rgb(173, 31, 71);
/* oklch */ color: oklch(49.2% 0.176 11.3);

Tailwind

colors: {
  custom: {
    50: '#cd6b79',
    500: '#ad1f47',
    950: '#000000',
  },
}

SCSS

$custom: #ad1f47;
$custom-light: #cd6b79;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1f47",
  "rgb": {
    "r": 173,
    "g": 31,
    "b": 71
  },
  "hsl": {
    "h": 343.099,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49168,
    "c": 0.17618,
    "h": 11.3
  },
  "luminance": 0.10319
}

Semantic roles & 50–950 ramp

primary

#AD1F47

secondary

#60C8AB

accent

#ECBB3B

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150809

muted

#837A7B

Preview Lab

Preview with #AD1F47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →