#AD1F43#AD1F43

#AD1F43 is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.1% C 0.176 H 13.1°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD1F43
RGB	rgb(173, 31, 67)
HSL	hsl(345, 70%, 40%)
HSV	hsv(345, 82%, 68%)
CMYK	cmyk(0%, 82.1%, 61.3%, 32.2%)
CIE-LAB	lab(38.33, 56.84, 16.29)
CIE-LCH	lch(38.33, 59.13, 15.99°)
OKLab	oklab(49.08% 0.1712 0.04)
OKLCH	oklch(49.08% 0.176 13.1)
XYZ	xyz(18.7387, 10.2723, 6.3052)
Luminance	0.1027 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1F43 #1FAD89

analogous

#AD1F8A #AD1F43 #AD421F

triadic

#AD1F43 #43AD1F #1F43AD

tetradic

#AD1F43 #8AAD1F #1FAD89 #421FAD

square

#AD1F43 #8AAD1F #1FAD89 #421FAD

split-complementary

#AD1F43 #1FAD42 #1F8AAD

monochromatic

#450C1B #79162F #AD1F43 #DA2F5B #E36384

Accessibility & contrast

On white

6.88

#AD1F43 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#AD1F43 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1F43

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1F43	#FFFFFF	#000000	##FFFFFF
##AD1F43	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494843

Deuteranopia (green-blind)

#6D653F

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1f43;
/* rgb */ color: rgb(173, 31, 67);
/* oklch */ color: oklch(49.1% 0.176 13.1);

Tailwind

colors: {
  custom: {
    50: '#cd6b76',
    500: '#ad1f43',
    950: '#000000',
  },
}

SCSS

$custom: #ad1f43;
$custom-light: #cd6b76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1f43",
  "rgb": {
    "r": 173,
    "g": 31,
    "b": 67
  },
  "hsl": {
    "h": 344.789,
    "s": 69.608,
    "l": 40
  },
  "oklch": {
    "l": 0.49075,
    "c": 0.17578,
    "h": 13.1
  },
  "luminance": 0.10269
}

Semantic roles & 50–950 ramp

primary

#AD1F43

secondary

#60C8AE

accent

#ECC03B

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150808

muted

#837A7B

Preview Lab

Preview with #AD1F43

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →