#AD1E41#AD1E41

#AD1E41 is a mid, vivid red. Relative luminance 0.102; OKLCH L 49.0% C 0.176 H 13.9°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD1E41
RGB	rgb(173, 30, 65)
HSL	hsl(345, 70%, 40%)
HSV	hsv(345, 83%, 68%)
CMYK	cmyk(0%, 82.7%, 62.4%, 32.2%)
CIE-LAB	lab(38.19, 56.97, 17.39)
CIE-LCH	lch(38.19, 59.57, 16.97°)
OKLab	oklab(48.96% 0.1712 0.0424)
OKLCH	oklch(48.96% 0.176 13.9)
XYZ	xyz(18.6540, 10.1973, 5.9861)
Luminance	0.1019 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1E41 #1EAD8A

analogous

#AD1E88 #AD1E41 #AD431E

triadic

#AD1E41 #41AD1E #1E41AD

tetradic

#AD1E41 #88AD1E #1EAD8A #431EAD

square

#AD1E41 #88AD1E #1EAD8A #431EAD

split-complementary

#AD1E41 #1EAD43 #1E88AD

monochromatic

#450C1A #79152D #AD1E41 #DB2E58 #E46282

Accessibility & contrast

On white

6.91

#AD1E41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1E41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1E41

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1E41	#FFFFFF	#000000	##FFFFFF
##AD1E41	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#494741

Deuteranopia (green-blind)

#6D643D

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1e41;
/* rgb */ color: rgb(173, 30, 65);
/* oklch */ color: oklch(49.0% 0.176 13.9);

Tailwind

colors: {
  custom: {
    50: '#cd6a75',
    500: '#ad1e41',
    950: '#000000',
  },
}

SCSS

$custom: #ad1e41;
$custom-light: #cd6a75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1e41",
  "rgb": {
    "r": 173,
    "g": 30,
    "b": 65
  },
  "hsl": {
    "h": 345.315,
    "s": 70.443,
    "l": 39.804
  },
  "oklch": {
    "l": 0.48964,
    "c": 0.17639,
    "h": 13.9
  },
  "luminance": 0.10194
}

Semantic roles & 50–950 ramp

primary

#AD1E41

secondary

#5EC8AE

accent

#EDC13B

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1E41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →