#AD1D98#AD1D98

#AD1D98 is a mid, highly saturated purple. Relative luminance 0.120; OKLCH L 52.2% C 0.214 H 335.3°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D98
RGB	rgb(173, 29, 152)
HSL	hsl(309, 71%, 40%)
HSV	hsv(309, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 12.1%, 32.2%)
CIE-LAB	lab(41.27, 66.27, -32.54)
CIE-LCH	lch(41.27, 73.83, 333.85°)
OKLab	oklab(52.22% 0.1941 -0.0891)
OKLCH	oklch(52.22% 0.214 335.3)
XYZ	xyz(23.3408, 12.0322, 30.7929)
Luminance	0.1203 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D98 #1DAD32

analogous

#7A1DAD #AD1D98 #AD1D50

triadic

#AD1D98 #98AD1D #1D98AD

tetradic

#AD1D98 #AD7A1D #1DAD32 #1D50AD

square

#AD1D98 #AD7A1D #1DAD32 #1D50AD

split-complementary

#AD1D98 #50AD1D #1DAD7A

monochromatic

#440B3C #79146A #AD1D98 #DC2CC2 #E460D1

Accessibility & contrast

On white

6.17

#AD1D98 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD1D98 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D98

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D98	#FFFFFF	#000000	##FFFFFF
##AD1D98	1.00	6.17	3.41	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D549B

Deuteranopia (green-blind)

#566995

Tritanopia (blue-blind)

#B62C5C

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad1d98;
/* rgb */ color: rgb(173, 29, 152);
/* oklch */ color: oklch(52.2% 0.214 335.3);

Tailwind

colors: {
  custom: {
    50: '#ca6db7',
    500: '#ad1d98',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d98;
$custom-light: #ca6db7;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d98",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 152
  },
  "hsl": {
    "h": 308.75,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.5222,
    "c": 0.21351,
    "h": 335.3
  },
  "luminance": 0.1203
}

Semantic roles & 50–950 ramp

primary

#AD1D98

secondary

#5DC96D

accent

#EE543A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →