#AD1D97#AD1D97

#AD1D97 is a mid, highly saturated purple. Relative luminance 0.120; OKLCH L 52.2% C 0.213 H 335.7°. Best body text is #FFFFFF at 6.18:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D97
RGB	rgb(173, 29, 151)
HSL	hsl(309, 71%, 40%)
HSV	hsv(309, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 12.7%, 32.2%)
CIE-LAB	lab(41.22, 66.13, -32.02)
CIE-LCH	lch(41.22, 73.47, 334.16°)
OKLab	oklab(52.17% 0.194 -0.0876)
OKLCH	oklch(52.17% 0.213 335.7)
XYZ	xyz(23.2593, 11.9995, 30.3633)
Luminance	0.1200 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D97 #1DAD33

analogous

#7B1DAD #AD1D97 #AD1D4F

triadic

#AD1D97 #97AD1D #1D97AD

tetradic

#AD1D97 #AD7B1D #1DAD33 #1D4FAD

square

#AD1D97 #AD7B1D #1DAD33 #1D4FAD

split-complementary

#AD1D97 #4FAD1D #1DAD7B

monochromatic

#440B3C #791469 #AD1D97 #DC2CC1 #E460D0

Accessibility & contrast

On white

6.18

#AD1D97 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#AD1D97 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D97

6.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D97	#FFFFFF	#000000	##FFFFFF
##AD1D97	1.00	6.18	3.40	6.18
#FFFFFF	6.18	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E549A

Deuteranopia (green-blind)

#566994

Tritanopia (blue-blind)

#B62B5B

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad1d97;
/* rgb */ color: rgb(173, 29, 151);
/* oklch */ color: oklch(52.2% 0.213 335.7);

Tailwind

colors: {
  custom: {
    50: '#ca6db6',
    500: '#ad1d97',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d97;
$custom-light: #ca6db6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d97",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 151
  },
  "hsl": {
    "h": 309.167,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52166,
    "c": 0.21285,
    "h": 335.7
  },
  "luminance": 0.11997
}

Semantic roles & 50–950 ramp

primary

#AD1D97

secondary

#5DC96D

accent

#EE553A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →