#AD1D96#AD1D96

#AD1D96 is a mid, highly saturated purple. Relative luminance 0.120; OKLCH L 52.1% C 0.212 H 336.1°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D96
RGB	rgb(173, 29, 150)
HSL	hsl(310, 71%, 40%)
HSV	hsv(310, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 13.3%, 32.2%)
CIE-LAB	lab(41.16, 65.98, -31.49)
CIE-LCH	lch(41.16, 73.12, 334.49°)
OKLab	oklab(52.11% 0.194 -0.086)
OKLCH	oklch(52.11% 0.212 336.1)
XYZ	xyz(23.1784, 11.9672, 29.9374)
Luminance	0.1197 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D96 #1DAD34

analogous

#7C1DAD #AD1D96 #AD1D4E

triadic

#AD1D96 #96AD1D #1D96AD

tetradic

#AD1D96 #AD7C1D #1DAD34 #1D4EAD

square

#AD1D96 #AD7C1D #1DAD34 #1D4EAD

split-complementary

#AD1D96 #4EAD1D #1DAD7C

monochromatic

#440B3B #791469 #AD1D96 #DC2CBF #E460CF

Accessibility & contrast

On white

6.19

#AD1D96 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD1D96 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D96

6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D96	#FFFFFF	#000000	##FFFFFF
##AD1D96	1.00	6.19	3.39	6.19
#FFFFFF	6.19	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#205499

Deuteranopia (green-blind)

#576893

Tritanopia (blue-blind)

#B62B5A

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad1d96;
/* rgb */ color: rgb(173, 29, 150);
/* oklch */ color: oklch(52.1% 0.212 336.1);

Tailwind

colors: {
  custom: {
    50: '#ca6db5',
    500: '#ad1d96',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d96;
$custom-light: #ca6db5;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d96",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 150
  },
  "hsl": {
    "h": 309.583,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52113,
    "c": 0.21219,
    "h": 336.1
  },
  "luminance": 0.11965
}

Semantic roles & 50–950 ramp

primary

#AD1D96

secondary

#5DC96E

accent

#EE573A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →