#AD1D96#AD1D96

#AD1D96 is a mid, highly saturated purple. Relative luminance 0.120; OKLCH L 52.1% C 0.212 H 336.1°. Best body text is #FFFFFF at 6.19:1 contrast (WCAG AA passes).

Color values

HEX#AD1D96
RGBrgb(173, 29, 150)
HSLhsl(310, 71%, 40%)
HSVhsv(310, 83%, 68%)
CMYKcmyk(0%, 83.2%, 13.3%, 32.2%)
CIE-LABlab(41.16, 65.98, -31.49)
CIE-LCHlch(41.16, 73.12, 334.49°)
OKLaboklab(52.11% 0.194 -0.086)
OKLCHoklch(52.11% 0.212 336.1)
XYZxyz(23.1784, 11.9672, 29.9374)
Luminance0.1197 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD1D96 #1DAD34
analogous
#7C1DAD #AD1D96 #AD1D4E
triadic
#AD1D96 #96AD1D #1D96AD
tetradic
#AD1D96 #AD7C1D #1DAD34 #1D4EAD
square
#AD1D96 #AD7C1D #1DAD34 #1D4EAD
split-complementary
#AD1D96 #4EAD1D #1DAD7C
monochromatic
#440B3B #791469 #AD1D96 #DC2CBF #E460CF

Accessibility & contrast

On white

6.19
#AD1D96 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.39
#AD1D96 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D96
6.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD1D96#FFFFFF#000000##FFFFFF
##AD1D961.006.193.396.19
#FFFFFF6.191.0021.001.00
#0000003.3921.001.0021.00
##FFFFFF6.191.0021.001.00

Color blindness preview

Protanopia (red-blind)
#205499
Deuteranopia (green-blind)
#576893
Tritanopia (blue-blind)
#B62B5A
Achromatopsia (no color)
#616161

Design tokens & code

CSS
--color: #ad1d96;
/* rgb */ color: rgb(173, 29, 150);
/* oklch */ color: oklch(52.1% 0.212 336.1);
Tailwind
colors: {
  custom: {
    50: '#ca6db5',
    500: '#ad1d96',
    950: '#000000',
  },
}
SCSS
$custom: #ad1d96;
$custom-light: #ca6db5;
$custom-dark: #000000;
JSON
{
  "hex": "#ad1d96",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 150
  },
  "hsl": {
    "h": 309.583,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52113,
    "c": 0.21219,
    "h": 336.1
  },
  "luminance": 0.11965
}

Semantic roles & 50–950 ramp

primary
#AD1D96
secondary
#5DC96E
accent
#EE573A
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140811
muted
#827B80

Preview Lab

Preview with #AD1D96

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD1D96 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva