#AD1D94#AD1D94

#AD1D94 is a mid, highly saturated pink. Relative luminance 0.119; OKLCH L 52.0% C 0.211 H 336.8°. Best body text is #FFFFFF at 6.21:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D94
RGB	rgb(173, 29, 148)
HSL	hsl(310, 71%, 40%)
HSV	hsv(310, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 14.5%, 32.2%)
CIE-LAB	lab(41.06, 65.71, -30.44)
CIE-LCH	lch(41.06, 72.41, 335.14°)
OKLab	oklab(52.01% 0.1938 -0.083)
OKLCH	oklch(52.01% 0.211 336.8)
XYZ	xyz(23.0187, 11.9033, 29.0965)
Luminance	0.1190 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D94 #1DAD36

analogous

#7E1DAD #AD1D94 #AD1D4C

triadic

#AD1D94 #94AD1D #1D94AD

tetradic

#AD1D94 #AD7E1D #1DAD36 #1D4CAD

square

#AD1D94 #AD7E1D #1DAD36 #1D4CAD

split-complementary

#AD1D94 #4CAD1D #1DAD7E

monochromatic

#440B3A #791467 #AD1D94 #DC2CBD #E460CD

Accessibility & contrast

On white

6.21

#AD1D94 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.38

#AD1D94 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D94

6.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D94	#FFFFFF	#000000	##FFFFFF
##AD1D94	1.00	6.21	3.38	6.21
#FFFFFF	6.21	1.00	21.00	1.00
#000000	3.38	21.00	1.00	21.00
##FFFFFF	6.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#225397

Deuteranopia (green-blind)

#586891

Tritanopia (blue-blind)

#B72959

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad1d94;
/* rgb */ color: rgb(173, 29, 148);
/* oklch */ color: oklch(52.0% 0.211 336.8);

Tailwind

colors: {
  custom: {
    50: '#ca6db4',
    500: '#ad1d94',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d94;
$custom-light: #ca6db4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d94",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 148
  },
  "hsl": {
    "h": 310.417,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.52007,
    "c": 0.21087,
    "h": 336.8
  },
  "luminance": 0.11901
}

Semantic roles & 50–950 ramp

primary

#AD1D94

secondary

#5DC970

accent

#EE593A

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140811

muted

#827B80

Preview Lab

Preview with #AD1D94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →