#AD1D4B#AD1D4B

#AD1D4B is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.1% C 0.178 H 9.1°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D4B
RGB	rgb(173, 29, 75)
HSL	hsl(341, 71%, 40%)
HSV	hsv(341, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 56.6%, 32.2%)
CIE-LAB	lab(38.33, 57.89, 11.18)
CIE-LCH	lch(38.33, 58.96, 10.93°)
OKLab	oklab(49.14% 0.176 0.0282)
OKLCH	oklch(49.14% 0.178 9.1)
XYZ	xyz(18.9448, 10.2738, 7.6407)
Luminance	0.1027 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D4B #1DAD7F

analogous

#AD1D93 #AD1D4B #AD371D

triadic

#AD1D4B #4BAD1D #1D4BAD

tetradic

#AD1D4B #93AD1D #1DAD7F #371DAD

square

#AD1D4B #93AD1D #1DAD7F #371DAD

split-complementary

#AD1D4B #1DAD37 #1D93AD

monochromatic

#440B1E #791434 #AD1D4B #DC2C64 #E4608A

Accessibility & contrast

On white

6.88

#AD1D4B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#AD1D4B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D4B

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D4B	#FFFFFF	#000000	##FFFFFF
##AD1D4B	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47484C

Deuteranopia (green-blind)

#6B6447

Tritanopia (blue-blind)

#BD0032

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d4b;
/* rgb */ color: rgb(173, 29, 75);
/* oklch */ color: oklch(49.1% 0.178 9.1);

Tailwind

colors: {
  custom: {
    50: '#cc6a7c',
    500: '#ad1d4b',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d4b;
$custom-light: #cc6a7c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d4b",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 75
  },
  "hsl": {
    "h": 340.833,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49135,
    "c": 0.17822,
    "h": 9.1
  },
  "luminance": 0.10271
}

Semantic roles & 50–950 ramp

primary

#AD1D4B

secondary

#5DC9A6

accent

#EEB43A

background

#FDF6F7

surface

#FAECEE

border

#D3C7C9

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1D4B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →