#AD1D4A#AD1D4A

#AD1D4A is a mid, vivid pink. Relative luminance 0.103; OKLCH L 49.1% C 0.178 H 9.6°. Best body text is #FFFFFF at 6.88:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D4A
RGB	rgb(173, 29, 74)
HSL	hsl(341, 71%, 40%)
HSV	hsv(341, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 57.2%, 32.2%)
CIE-LAB	lab(38.31, 57.82, 11.78)
CIE-LCH	lch(38.31, 59.01, 11.52°)
OKLab	oklab(49.11% 0.1756 0.0297)
OKLCH	oklch(49.11% 0.178 9.6)
XYZ	xyz(18.9109, 10.2602, 7.4619)
Luminance	0.1026 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D4A #1DAD80

analogous

#AD1D92 #AD1D4A #AD381D

triadic

#AD1D4A #4AAD1D #1D4AAD

tetradic

#AD1D4A #92AD1D #1DAD80 #381DAD

square

#AD1D4A #92AD1D #1DAD80 #381DAD

split-complementary

#AD1D4A #1DAD38 #1D92AD

monochromatic

#440B1D #791434 #AD1D4A #DC2C63 #E46089

Accessibility & contrast

On white

6.88

#AD1D4A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.05

#AD1D4A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D4A

6.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D4A	#FFFFFF	#000000	##FFFFFF
##AD1D4A	1.00	6.88	3.05	6.88
#FFFFFF	6.88	1.00	21.00	1.00
#000000	3.05	21.00	1.00	21.00
##FFFFFF	6.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47484B

Deuteranopia (green-blind)

#6B6446

Tritanopia (blue-blind)

#BD0031

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d4a;
/* rgb */ color: rgb(173, 29, 74);
/* oklch */ color: oklch(49.1% 0.178 9.6);

Tailwind

colors: {
  custom: {
    50: '#cc6a7c',
    500: '#ad1d4a',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d4a;
$custom-light: #cc6a7c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d4a",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 74
  },
  "hsl": {
    "h": 341.25,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.4911,
    "c": 0.17808,
    "h": 9.6
  },
  "luminance": 0.10257
}

Semantic roles & 50–950 ramp

primary

#AD1D4A

secondary

#5DC9A7

accent

#EEB63A

background

#FDF6F7

surface

#FAECEE

border

#D3C7C9

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1D4A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →