#AD1D46#AD1D46

#AD1D46 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.178 H 11.5°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD1D46
RGB	rgb(173, 29, 70)
HSL	hsl(343, 71%, 40%)
HSV	hsv(343, 83%, 68%)
CMYK	cmyk(0%, 83.2%, 59.5%, 32.2%)
CIE-LAB	lab(38.21, 57.55, 14.22)
CIE-LCH	lch(38.21, 59.28, 13.88°)
OKLab	oklab(49.01% 0.174 0.0353)
OKLCH	oklch(49.01% 0.178 11.5)
XYZ	xyz(18.7804, 10.2080, 6.7746)
Luminance	0.1021 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1D46 #1DAD84

analogous

#AD1D8E #AD1D46 #AD3C1D

triadic

#AD1D46 #46AD1D #1D46AD

tetradic

#AD1D46 #8EAD1D #1DAD84 #3C1DAD

square

#AD1D46 #8EAD1D #1DAD84 #3C1DAD

split-complementary

#AD1D46 #1DAD3C #1D8EAD

monochromatic

#440B1C #791431 #AD1D46 #DC2C5E #E46086

Accessibility & contrast

On white

6.91

#AD1D46 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1D46 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1D46

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1D46	#FFFFFF	#000000	##FFFFFF
##AD1D46	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484747

Deuteranopia (green-blind)

#6C6442

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1d46;
/* rgb */ color: rgb(173, 29, 70);
/* oklch */ color: oklch(49.0% 0.178 11.5);

Tailwind

colors: {
  custom: {
    50: '#cd6a79',
    500: '#ad1d46',
    950: '#000000',
  },
}

SCSS

$custom: #ad1d46;
$custom-light: #cd6a79;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1d46",
  "rgb": {
    "r": 173,
    "g": 29,
    "b": 70
  },
  "hsl": {
    "h": 342.917,
    "s": 71.287,
    "l": 39.608
  },
  "oklch": {
    "l": 0.49012,
    "c": 0.17756,
    "h": 11.5
  },
  "luminance": 0.10205
}

Semantic roles & 50–950 ramp

primary

#AD1D46

secondary

#5DC9AA

accent

#EEBB3A

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1D46

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →