#AD1C49#AD1C49

#AD1C49 is a mid, vivid pink. Relative luminance 0.102; OKLCH L 49.0% C 0.179 H 9.9°. Best body text is #FFFFFF at 6.91:1 contrast (WCAG AA passes).

Color values

HEX	#AD1C49
RGB	rgb(173, 28, 73)
HSL	hsl(341, 72%, 39%)
HSV	hsv(341, 84%, 68%)
CMYK	cmyk(0%, 83.8%, 57.8%, 32.2%)
CIE-LAB	lab(38.20, 57.99, 12.28)
CIE-LCH	lch(38.20, 59.28, 11.95°)
OKLab	oklab(49.02% 0.176 0.0308)
OKLCH	oklch(49.02% 0.179 9.9)
XYZ	xyz(18.8533, 10.1986, 7.2778)
Luminance	0.1020 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1C49 #1CAD80

analogous

#AD1C92 #AD1C49 #AD371C

triadic

#AD1C49 #49AD1C #1C49AD

tetradic

#AD1C49 #92AD1C #1CAD80 #371CAD

square

#AD1C49 #92AD1C #1CAD80 #371CAD

split-complementary

#AD1C49 #1CAD37 #1C92AD

monochromatic

#440B1D #781333 #AD1C49 #DC2A61 #E55E88

Accessibility & contrast

On white

6.91

#AD1C49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.04

#AD1C49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1C49

6.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1C49	#FFFFFF	#000000	##FFFFFF
##AD1C49	1.00	6.91	3.04	6.91
#FFFFFF	6.91	1.00	21.00	1.00
#000000	3.04	21.00	1.00	21.00
##FFFFFF	6.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47474A

Deuteranopia (green-blind)

#6B6445

Tritanopia (blue-blind)

#BD0031

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #ad1c49;
/* rgb */ color: rgb(173, 28, 73);
/* oklch */ color: oklch(49.0% 0.179 9.9);

Tailwind

colors: {
  custom: {
    50: '#cc6a7b',
    500: '#ad1c49',
    950: '#000000',
  },
}

SCSS

$custom: #ad1c49;
$custom-light: #cc6a7b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1c49",
  "rgb": {
    "r": 173,
    "g": 28,
    "b": 73
  },
  "hsl": {
    "h": 341.379,
    "s": 72.139,
    "l": 39.412
  },
  "oklch": {
    "l": 0.49022,
    "c": 0.17865,
    "h": 9.9
  },
  "luminance": 0.10196
}

Semantic roles & 50–950 ramp

primary

#AD1C49

secondary

#5CC9A7

accent

#EFB639

background

#FDF6F7

surface

#FAECED

border

#D3C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1C49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →