#AD1B42#AD1B42

#AD1B42 is a mid, vivid pink. Relative luminance 0.101; OKLCH L 48.8% C 0.179 H 13.0°. Best body text is #FFFFFF at 6.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD1B42
RGB	rgb(173, 27, 66)
HSL	hsl(344, 73%, 39%)
HSV	hsv(344, 84%, 68%)
CMYK	cmyk(0%, 84.4%, 61.8%, 32.2%)
CIE-LAB	lab(37.96, 57.77, 16.44)
CIE-LCH	lch(37.96, 60.06, 15.88°)
OKLab	oklab(48.8% 0.174 0.0402)
OKLCH	oklch(48.8% 0.179 13)
XYZ	xyz(18.6109, 10.0643, 6.1159)
Luminance	0.1006 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1B42 #1BAD86

analogous

#AD1B8B #AD1B42 #AD3D1B

triadic

#AD1B42 #42AD1B #1B42AD

tetradic

#AD1B42 #8BAD1B #1BAD86 #3D1BAD

square

#AD1B42 #8BAD1B #1BAD86 #3D1BAD

split-complementary

#AD1B42 #1BAD3D #1B8BAD

monochromatic

#430A1A #78132E #AD1B42 #DD2858 #E65D81

Accessibility & contrast

On white

6.97

#AD1B42 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#AD1B42 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1B42

6.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1B42	#FFFFFF	#000000	##FFFFFF
##AD1B42	1.00	6.97	3.01	6.97
#FFFFFF	6.97	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484642

Deuteranopia (green-blind)

#6C643E

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1b42;
/* rgb */ color: rgb(173, 27, 66);
/* oklch */ color: oklch(48.8% 0.179 13.0);

Tailwind

colors: {
  custom: {
    50: '#cd6a76',
    500: '#ad1b42',
    950: '#000000',
  },
}

SCSS

$custom: #ad1b42;
$custom-light: #cd6a76;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1b42",
  "rgb": {
    "r": 173,
    "g": 27,
    "b": 66
  },
  "hsl": {
    "h": 343.973,
    "s": 73,
    "l": 39.216
  },
  "oklch": {
    "l": 0.48796,
    "c": 0.17858,
    "h": 13
  },
  "luminance": 0.10061
}

Semantic roles & 50–950 ramp

primary

#AD1B42

secondary

#5ACAAC

accent

#F0BF38

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1B42

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →