#AD1B41#AD1B41

#AD1B41 is a mid, vivid pink. Relative luminance 0.101; OKLCH L 48.8% C 0.179 H 13.5°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD1B41
RGB	rgb(173, 27, 65)
HSL	hsl(344, 73%, 39%)
HSV	hsv(344, 84%, 68%)
CMYK	cmyk(0%, 84.4%, 62.4%, 32.2%)
CIE-LAB	lab(37.94, 57.71, 17.05)
CIE-LCH	lch(37.94, 60.17, 16.46°)
OKLab	oklab(48.77% 0.1736 0.0416)
OKLCH	oklch(48.77% 0.179 13.5)
XYZ	xyz(18.5816, 10.0526, 5.9619)
Luminance	0.1005 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1B41 #1BAD87

analogous

#AD1B8A #AD1B41 #AD3E1B

triadic

#AD1B41 #41AD1B #1B41AD

tetradic

#AD1B41 #8AAD1B #1BAD87 #3E1BAD

square

#AD1B41 #8AAD1B #1BAD87 #3E1BAD

split-complementary

#AD1B41 #1BAD3E #1B8AAD

monochromatic

#430A19 #78132D #AD1B41 #DD2857 #E65D80

Accessibility & contrast

On white

6.98

#AD1B41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#AD1B41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1B41

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1B41	#FFFFFF	#000000	##FFFFFF
##AD1B41	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484641

Deuteranopia (green-blind)

#6C643D

Tritanopia (blue-blind)

#BE002C

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1b41;
/* rgb */ color: rgb(173, 27, 65);
/* oklch */ color: oklch(48.8% 0.179 13.5);

Tailwind

colors: {
  custom: {
    50: '#cd6a75',
    500: '#ad1b41',
    950: '#000000',
  },
}

SCSS

$custom: #ad1b41;
$custom-light: #cd6a75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1b41",
  "rgb": {
    "r": 173,
    "g": 27,
    "b": 65
  },
  "hsl": {
    "h": 344.384,
    "s": 73,
    "l": 39.216
  },
  "oklch": {
    "l": 0.48774,
    "c": 0.17851,
    "h": 13.5
  },
  "luminance": 0.1005
}

Semantic roles & 50–950 ramp

primary

#AD1B41

secondary

#5ACAAD

accent

#F0C038

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1B41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →