#AD1B40#AD1B40

#AD1B40 is a mid, vivid pink. Relative luminance 0.100; OKLCH L 48.8% C 0.178 H 13.9°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD1B40
RGB	rgb(173, 27, 64)
HSL	hsl(345, 73%, 39%)
HSV	hsv(345, 84%, 68%)
CMYK	cmyk(0%, 84.4%, 63%, 32.2%)
CIE-LAB	lab(37.92, 57.65, 17.66)
CIE-LCH	lch(37.92, 60.29, 17.03°)
OKLab	oklab(48.75% 0.1732 0.0429)
OKLCH	oklch(48.75% 0.178 13.9)
XYZ	xyz(18.5529, 10.0411, 5.8107)
Luminance	0.1004 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1B40 #1BAD88

analogous

#AD1B89 #AD1B40 #AD3F1B

triadic

#AD1B40 #40AD1B #1B40AD

tetradic

#AD1B40 #89AD1B #1BAD88 #3F1BAD

square

#AD1B40 #89AD1B #1BAD88 #3F1BAD

split-complementary

#AD1B40 #1BAD3F #1B89AD

monochromatic

#430A19 #78132C #AD1B40 #DD2856 #E65D7F

Accessibility & contrast

On white

6.98

#AD1B40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#AD1B40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1B40

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1B40	#FFFFFF	#000000	##FFFFFF
##AD1B40	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484640

Deuteranopia (green-blind)

#6C643C

Tritanopia (blue-blind)

#BE002C

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1b40;
/* rgb */ color: rgb(173, 27, 64);
/* oklch */ color: oklch(48.8% 0.178 13.9);

Tailwind

colors: {
  custom: {
    50: '#cd6974',
    500: '#ad1b40',
    950: '#000000',
  },
}

SCSS

$custom: #ad1b40;
$custom-light: #cd6974;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1b40",
  "rgb": {
    "r": 173,
    "g": 27,
    "b": 64
  },
  "hsl": {
    "h": 344.795,
    "s": 73,
    "l": 39.216
  },
  "oklch": {
    "l": 0.48752,
    "c": 0.17844,
    "h": 13.9
  },
  "luminance": 0.10038
}

Semantic roles & 50–950 ramp

primary

#AD1B40

secondary

#5ACAAD

accent

#F0C138

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →