#AD1A47#AD1A47

#AD1A47 is a mid, vivid pink. Relative luminance 0.101; OKLCH L 48.9% C 0.180 H 10.6°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#AD1A47
RGB	rgb(173, 26, 71)
HSL	hsl(342, 74%, 39%)
HSV	hsv(342, 85%, 68%)
CMYK	cmyk(0%, 85%, 59%, 32.2%)
CIE-LAB	lab(37.99, 58.32, 13.27)
CIE-LCH	lch(37.99, 59.81, 12.82°)
OKLab	oklab(48.85% 0.1767 0.0331)
OKLCH	oklch(48.85% 0.18 10.6)
XYZ	xyz(18.7422, 10.0808, 6.9189)
Luminance	0.1008 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1A47 #1AAD80

analogous

#AD1A91 #AD1A47 #AD371A

triadic

#AD1A47 #47AD1A #1A47AD

tetradic

#AD1A47 #91AD1A #1AAD80 #371AAD

square

#AD1A47 #91AD1A #1AAD80 #371AAD

split-complementary

#AD1A47 #1AAD37 #1A91AD

monochromatic

#430A1B #781231 #AD1A47 #DE265E #E65B86

Accessibility & contrast

On white

6.96

#AD1A47 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#AD1A47 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1A47

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1A47	#FFFFFF	#000000	##FFFFFF
##AD1A47	1.00	6.96	3.02	6.96
#FFFFFF	6.96	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#464748

Deuteranopia (green-blind)

#6B6443

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1a47;
/* rgb */ color: rgb(173, 26, 71);
/* oklch */ color: oklch(48.9% 0.180 10.6);

Tailwind

colors: {
  custom: {
    50: '#cd6979',
    500: '#ad1a47',
    950: '#000000',
  },
}

SCSS

$custom: #ad1a47;
$custom-light: #cd6979;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1a47",
  "rgb": {
    "r": 173,
    "g": 26,
    "b": 71
  },
  "hsl": {
    "h": 341.633,
    "s": 73.869,
    "l": 39.02
  },
  "oklch": {
    "l": 0.48853,
    "c": 0.17978,
    "h": 10.6
  },
  "luminance": 0.10078
}

Semantic roles & 50–950 ramp

primary

#AD1A47

secondary

#59CAA7

accent

#F1B837

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150709

muted

#837A7B

Preview Lab

Preview with #AD1A47

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →