#AD1A44#AD1A44

#AD1A44 is a mid, vivid pink. Relative luminance 0.100; OKLCH L 48.8% C 0.179 H 12.0°. Best body text is #FFFFFF at 6.98:1 contrast (WCAG AA passes).

Color values

HEX	#AD1A44
RGB	rgb(173, 26, 68)
HSL	hsl(343, 74%, 39%)
HSV	hsv(343, 85%, 68%)
CMYK	cmyk(0%, 85%, 60.7%, 32.2%)
CIE-LAB	lab(37.92, 58.13, 15.10)
CIE-LCH	lch(37.92, 60.06, 14.57°)
OKLab	oklab(48.78% 0.1755 0.0373)
OKLCH	oklch(48.78% 0.179 12)
XYZ	xyz(18.6483, 10.0432, 6.4243)
Luminance	0.1004 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD1A44 #1AAD83

analogous

#AD1A8E #AD1A44 #AD3A1A

triadic

#AD1A44 #44AD1A #1A44AD

tetradic

#AD1A44 #8EAD1A #1AAD83 #3A1AAD

square

#AD1A44 #8EAD1A #1AAD83 #3A1AAD

split-complementary

#AD1A44 #1AAD3A #1A8EAD

monochromatic

#430A1A #78122F #AD1A44 #DE265B #E65B83

Accessibility & contrast

On white

6.98

#AD1A44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.01

#AD1A44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD1A44

6.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD1A44	#FFFFFF	#000000	##FFFFFF
##AD1A44	1.00	6.98	3.01	6.98
#FFFFFF	6.98	1.00	21.00	1.00
#000000	3.01	21.00	1.00	21.00
##FFFFFF	6.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#474645

Deuteranopia (green-blind)

#6C6440

Tritanopia (blue-blind)

#BE002D

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #ad1a44;
/* rgb */ color: rgb(173, 26, 68);
/* oklch */ color: oklch(48.8% 0.179 12.0);

Tailwind

colors: {
  custom: {
    50: '#cd6977',
    500: '#ad1a44',
    950: '#000000',
  },
}

SCSS

$custom: #ad1a44;
$custom-light: #cd6977;
$custom-dark: #000000;

JSON

{
  "hex": "#ad1a44",
  "rgb": {
    "r": 173,
    "g": 26,
    "b": 68
  },
  "hsl": {
    "h": 342.857,
    "s": 73.869,
    "l": 39.02
  },
  "oklch": {
    "l": 0.48782,
    "c": 0.17944,
    "h": 12
  },
  "luminance": 0.1004
}

Semantic roles & 50–950 ramp

primary

#AD1A44

secondary

#59CAAA

accent

#F1BC37

background

#FDF6F7

surface

#FBECED

border

#D4C7C8

text

#150708

muted

#837A7B

Preview Lab

Preview with #AD1A44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →