#AC4D44#AC4D44

#AC4D44 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.0% C 0.127 H 27.5°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#AC4D44
RGB	rgb(172, 77, 68)
HSL	hsl(5, 43%, 47%)
HSV	hsv(5, 60%, 67%)
CMYK	cmyk(0%, 55.2%, 60.5%, 32.5%)
CIE-LAB	lab(44.94, 38.22, 24.28)
CIE-LCH	lch(44.94, 45.28, 32.43°)
OKLab	oklab(53.99% 0.1123 0.0585)
OKLCH	oklch(53.99% 0.127 27.5)
XYZ	xyz(20.7123, 14.4983, 7.1754)
Luminance	0.1450 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC4D44 #44A3AC

analogous

#AC446F #AC4D44 #AC8144

triadic

#AC4D44 #44AC4D #4D44AC

tetradic

#AC4D44 #6FAC44 #44A3AC #8144AC

square

#AC4D44 #6FAC44 #44A3AC #8144AC

split-complementary

#AC4D44 #44AC81 #446FAC

monochromatic

#542621 #803933 #AC4D44 #C47169 #D59B95

Accessibility & contrast

On white

5.39

#AC4D44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#AC4D44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC4D44

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC4D44	#FFFFFF	#000000	##FFFFFF
##AC4D44	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E43

Deuteranopia (green-blind)

#7C7242

Tritanopia (blue-blind)

#BC3C4B

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ac4d44;
/* rgb */ color: rgb(172, 77, 68);
/* oklch */ color: oklch(54.0% 0.127 27.5);

Tailwind

colors: {
  custom: {
    50: '#ca8278',
    500: '#ac4d44',
    950: '#000000',
  },
}

SCSS

$custom: #ac4d44;
$custom-light: #ca8278;
$custom-dark: #000000;

JSON

{
  "hex": "#ac4d44",
  "rgb": {
    "r": 172,
    "g": 77,
    "b": 68
  },
  "hsl": {
    "h": 5.192,
    "s": 43.333,
    "l": 47.059
  },
  "oklch": {
    "l": 0.53992,
    "c": 0.12663,
    "h": 27.5
  },
  "luminance": 0.14496
}

Semantic roles & 50–950 ramp

primary

#AC4D44

secondary

#8BBCC1

accent

#C8D355

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AC4D44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →