#AC4438#AC4438

#AC4438 is a mid, vivid red. Relative luminance 0.132; OKLCH L 52.5% C 0.139 H 29.2°. Best body text is #FFFFFF at 5.77:1 contrast (WCAG AA passes).

Color values

HEX	#AC4438
RGB	rgb(172, 68, 56)
HSL	hsl(6, 51%, 45%)
HSV	hsv(6, 67%, 67%)
CMYK	cmyk(0%, 60.5%, 67.4%, 32.5%)
CIE-LAB	lab(43.05, 41.84, 29.05)
CIE-LCH	lch(43.05, 50.94, 34.77°)
OKLab	oklab(52.5% 0.1214 0.0678)
OKLCH	oklch(52.5% 0.139 29.2)
XYZ	xyz(19.7961, 13.1931, 5.2447)
Luminance	0.1319 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC4438 #38A0AC

analogous

#AC3866 #AC4438 #AC7E38

triadic

#AC4438 #38AC44 #4438AC

tetradic

#AC4438 #66AC38 #38A0AC #7E38AC

square

#AC4438 #66AC38 #38A0AC #7E38AC

split-complementary

#AC4438 #38AC7E #3866AC

monochromatic

#501F1A #7E3229 #AC4438 #C96458 #D88F87

Accessibility & contrast

On white

5.77

#AC4438 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.64

#AC4438 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC4438

5.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC4438	#FFFFFF	#000000	##FFFFFF
##AC4438	1.00	5.77	3.64	5.77
#FFFFFF	5.77	1.00	21.00	1.00
#000000	3.64	21.00	1.00	21.00
##FFFFFF	5.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5836

Deuteranopia (green-blind)

#796E35

Tritanopia (blue-blind)

#BD2E42

Achromatopsia (no color)

#666666

Design tokens & code

CSS

--color: #ac4438;
/* rgb */ color: rgb(172, 68, 56);
/* oklch */ color: oklch(52.5% 0.139 29.2);

Tailwind

colors: {
  custom: {
    50: '#cb7c6f',
    500: '#ac4438',
    950: '#000000',
  },
}

SCSS

$custom: #ac4438;
$custom-light: #cb7c6f;
$custom-dark: #000000;

JSON

{
  "hex": "#ac4438",
  "rgb": {
    "r": 172,
    "g": 68,
    "b": 56
  },
  "hsl": {
    "h": 6.207,
    "s": 50.877,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52504,
    "c": 0.13909,
    "h": 29.2
  },
  "luminance": 0.1319
}

Semantic roles & 50–950 ramp

primary

#AC4438

secondary

#7EBBC2

accent

#CCDA4D

background

#FDF7F6

surface

#FAEEEC

border

#D3C9C7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AC4438

Body copy rendered with the generated semantic roles for this colour.

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