#AC40B7#AC40B7

#AC40B7 is a mid, vivid purple. Relative luminance 0.159; OKLCH L 56.7% C 0.199 H 323.9°. Best body text is #FFFFFF at 5.03:1 contrast (WCAG AA passes).

Color values

HEX	#AC40B7
RGB	rgb(172, 64, 183)
HSL	hsl(294, 48%, 48%)
HSV	hsv(294, 65%, 72%)
CMYK	cmyk(6%, 65%, 0%, 28.2%)
CIE-LAB	lab(46.79, 59.64, -42.26)
CIE-LCH	lch(46.79, 73.09, 324.68°)
OKLab	oklab(56.69% 0.1612 -0.1175)
OKLCH	oklch(56.69% 0.199 323.9)
XYZ	xyz(27.3931, 15.8579, 46.4086)
Luminance	0.1586 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC40B7 #4BB740

analogous

#7040B7 #AC40B7 #B74086

triadic

#AC40B7 #B7AC40 #40B7AC

tetradic

#AC40B7 #B77040 #4BB740 #4086B7

square

#AC40B7 #B77040 #4BB740 #4086B7

split-complementary

#AC40B7 #86B740 #40B770

monochromatic

#57205C #81308A #AC40B7 #C269CB #D497DB

Accessibility & contrast

On white

5.03

#AC40B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.17

#AC40B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC40B7

5.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC40B7	#FFFFFF	#000000	##FFFFFF
##AC40B7	1.00	5.03	4.17	5.03
#FFFFFF	5.03	1.00	21.00	1.00
#000000	4.17	21.00	1.00	21.00
##FFFFFF	5.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2667BB

Deuteranopia (green-blind)

#5473B4

Tritanopia (blue-blind)

#AF5276

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #ac40b7;
/* rgb */ color: rgb(172, 64, 183);
/* oklch */ color: oklch(56.7% 0.199 323.9);

Tailwind

colors: {
  custom: {
    50: '#c87dcd',
    500: '#ac40b7',
    950: '#000000',
  },
}

SCSS

$custom: #ac40b7;
$custom-light: #c87dcd;
$custom-dark: #000000;

JSON

{
  "hex": "#ac40b7",
  "rgb": {
    "r": 172,
    "g": 64,
    "b": 183
  },
  "hsl": {
    "h": 294.454,
    "s": 48.178,
    "l": 48.431
  },
  "oklch": {
    "l": 0.5669,
    "c": 0.19942,
    "h": 323.9
  },
  "luminance": 0.15856
}

Semantic roles & 50–950 ramp

primary

#AC40B7

secondary

#92C68D

accent

#D8505D

background

#FCF7FC

surface

#F9EEF9

border

#D2C9D2

text

#130A13

muted

#827C82

Preview Lab

Preview with #AC40B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →