#AC409D#AC409D

#AC409D is a mid, vivid purple. Relative luminance 0.149; OKLCH L 55.3% C 0.178 H 333.6°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#AC409D
RGB	rgb(172, 64, 157)
HSL	hsl(308, 46%, 46%)
HSV	hsv(308, 63%, 67%)
CMYK	cmyk(0%, 62.8%, 8.7%, 32.5%)
CIE-LAB	lab(45.46, 55.15, -28.98)
CIE-LCH	lch(45.46, 62.31, 332.28°)
OKLab	oklab(55.3% 0.1592 -0.0791)
OKLCH	oklch(55.3% 0.178 333.6)
XYZ	xyz(24.9326, 14.8737, 33.4495)
Luminance	0.1487 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC409D #40AC4F

analogous

#8540AC #AC409D #AC4067

triadic

#AC409D #9DAC40 #409DAC

tetradic

#AC409D #AC8540 #40AC4F #4067AC

square

#AC409D #AC8540 #40AC4F #4067AC

split-complementary

#AC409D #67AC40 #40AC85

monochromatic

#531F4C #7F2F74 #AC409D #C564B8 #D691CC

Accessibility & contrast

On white

5.28

#AC409D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#AC409D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC409D

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC409D	#FFFFFF	#000000	##FFFFFF
##AC409D	1.00	5.28	3.97	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E62A0

Deuteranopia (green-blind)

#61719A

Tritanopia (blue-blind)

#B44869

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ac409d;
/* rgb */ color: rgb(172, 64, 157);
/* oklch */ color: oklch(55.3% 0.178 333.6);

Tailwind

colors: {
  custom: {
    50: '#c87cba',
    500: '#ac409d',
    950: '#000000',
  },
}

SCSS

$custom: #ac409d;
$custom-light: #c87cba;
$custom-dark: #000000;

JSON

{
  "hex": "#ac409d",
  "rgb": {
    "r": 172,
    "g": 64,
    "b": 157
  },
  "hsl": {
    "h": 308.333,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.55297,
    "c": 0.17777,
    "h": 333.6
  },
  "luminance": 0.14872
}

Semantic roles & 50–950 ramp

primary

#AC409D

secondary

#87C18F

accent

#D56552

background

#FCF7FB

surface

#F9EEF6

border

#D2C9D0

text

#130A11

muted

#827C80

Preview Lab

Preview with #AC409D

Body copy rendered with the generated semantic roles for this colour.

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