#AC404D#AC404D

#AC404D is a mid, vivid red. Relative luminance 0.130; OKLCH L 52.4% C 0.141 H 16.3°. Best body text is #FFFFFF at 5.84:1 contrast (WCAG AA passes).

Color values

HEX	#AC404D
RGB	rgb(172, 64, 77)
HSL	hsl(353, 46%, 46%)
HSV	hsv(353, 63%, 67%)
CMYK	cmyk(0%, 62.8%, 55.2%, 32.5%)
CIE-LAB	lab(42.73, 45.19, 15.91)
CIE-LCH	lch(42.73, 47.91, 19.39°)
OKLab	oklab(52.38% 0.1357 0.0397)
OKLCH	oklch(52.38% 0.141 16.3)
XYZ	xyz(20.1879, 12.9758, 8.4612)
Luminance	0.1297 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC404D #40AC9F

analogous

#AC4083 #AC404D #AC6940

triadic

#AC404D #4DAC40 #404DAC

tetradic

#AC404D #83AC40 #40AC9F #6940AC

square

#AC404D #83AC40 #40AC9F #6940AC

split-complementary

#AC404D #40AC69 #4083AC

monochromatic

#531F25 #7F2F39 #AC404D #C56470 #D69199

Accessibility & contrast

On white

5.84

#AC404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.59

#AC404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC404D

5.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC404D	#FFFFFF	#000000	##FFFFFF
##AC404D	1.00	5.84	3.59	5.84
#FFFFFF	5.84	1.00	21.00	1.00
#000000	3.59	21.00	1.00	21.00
##FFFFFF	5.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A574D

Deuteranopia (green-blind)

#756D4A

Tritanopia (blue-blind)

#BC2D45

Achromatopsia (no color)

#656565

Design tokens & code

CSS

--color: #ac404d;
/* rgb */ color: rgb(172, 64, 77);
/* oklch */ color: oklch(52.4% 0.141 16.3);

Tailwind

colors: {
  custom: {
    50: '#ca7a7e',
    500: '#ac404d',
    950: '#000000',
  },
}

SCSS

$custom: #ac404d;
$custom-light: #ca7a7e;
$custom-dark: #000000;

JSON

{
  "hex": "#ac404d",
  "rgb": {
    "r": 172,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 352.778,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.52381,
    "c": 0.14135,
    "h": 16.3
  },
  "luminance": 0.12973
}

Semantic roles & 50–950 ramp

primary

#AC404D

secondary

#87C1BA

accent

#D5C652

background

#FDF7F7

surface

#FAEEEE

border

#D3C9C9

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AC404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →