#AC3D40#AC3D40
#AC3D40 is a mid, vivid red. Relative luminance 0.125; OKLCH L 51.7% C 0.145 H 22.2°. Best body text is #FFFFFF at 6.01:1 contrast (WCAG AA passes).
Color values
| HEX | #AC3D40 |
|---|---|
| RGB | rgb(172, 61, 64) |
| HSL | hsl(358, 48%, 46%) |
| HSV | hsv(358, 65%, 67%) |
| CMYK | cmyk(0%, 64.5%, 62.8%, 32.5%) |
| CIE-LAB | lab(41.97, 45.57, 22.90) |
| CIE-LCH | lch(41.97, 51.00, 26.68°) |
| OKLab | oklab(51.73% 0.1347 0.055) |
| OKLCH | oklch(51.73% 0.146 22.2) |
| XYZ | xyz(19.6093, 12.4810, 6.2260) |
| Luminance | 0.1248 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.52
Dusty Red
#B9484E
ΔE00 4.32
Cardinal
#C41E3A
ΔE00 5.10
Brown
#A52A2A
ΔE00 5.24
Reddish
#C44240
ΔE00 5.70
Lipstick Red
#C0022F
ΔE00 5.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AC3D40 #3DACA9
analogous
#AC3D77 #AC3D40 #AC713D
triadic
#AC3D40 #40AC3D #3D40AC
tetradic
#AC3D40 #77AC3D #3DACA9 #713DAC
square
#AC3D40 #77AC3D #3DACA9 #713DAC
split-complementary
#AC3D40 #3DAC71 #3D77AC
monochromatic
#521D1E #7F2D2F #AC3D40 #C76062 #D78D8F
Accessibility & contrast
On white
6.01
#AC3D40 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.50
#AC3D40 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AC3D40
6.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AC3D40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AC3D40 | 1.00 | 6.01 | 3.50 | 6.01 |
| #FFFFFF | 6.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.50 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#5A543F
Deuteranopia (green-blind)
#766C3D
Tritanopia (blue-blind)
#BC253F
Achromatopsia (no color)
#636363
Design tokens & code
CSS
--color: #ac3d40; /* rgb */ color: rgb(172, 61, 64); /* oklch */ color: oklch(51.7% 0.145 22.2);
Tailwind
colors: {
custom: {
50: '#cb7874',
500: '#ac3d40',
950: '#000000',
},
}SCSS
$custom: #ac3d40; $custom-light: #cb7874; $custom-dark: #000000;
JSON
{
"hex": "#ac3d40",
"rgb": {
"r": 172,
"g": 61,
"b": 64
},
"hsl": {
"h": 358.378,
"s": 47.639,
"l": 45.686
},
"oklch": {
"l": 0.51732,
"c": 0.1455,
"h": 22.2
},
"luminance": 0.12478
}Semantic roles & 50–950 ramp
primary
#AC3D40
secondary
#84C1C0
accent
#D7D451
background
#FDF7F7
surface
#FAEEED
border
#D3C9C8
text
#140908
muted
#837B7B