#AC394D#AC394D

#AC394D is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.5% C 0.150 H 13.9°. Best body text is #FFFFFF at 6.09:1 contrast (WCAG AA passes).

Color values

HEX	#AC394D
RGB	rgb(172, 57, 77)
HSL	hsl(350, 50%, 45%)
HSV	hsv(350, 67%, 67%)
CMYK	cmyk(0%, 66.9%, 55.2%, 32.5%)
CIE-LAB	lab(41.59, 48.27, 14.36)
CIE-LCH	lch(41.59, 50.36, 16.57°)
OKLab	oklab(51.53% 0.1455 0.036)
OKLCH	oklch(51.53% 0.15 13.9)
XYZ	xyz(19.8177, 12.2354, 8.3378)
Luminance	0.1223 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC394D #39AC98

analogous

#AC3987 #AC394D #AC5E39

triadic

#AC394D #4DAC39 #394DAC

tetradic

#AC394D #87AC39 #39AC98 #5E39AC

square

#AC394D #87AC39 #39AC98 #5E39AC

split-complementary

#AC394D #39AC5E #3987AC

monochromatic

#501B24 #7E2A38 #AC394D #C85A6D #D88896

Accessibility & contrast

On white

6.09

#AC394D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.45

#AC394D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC394D

6.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC394D	#FFFFFF	#000000	##FFFFFF
##AC394D	1.00	6.09	3.45	6.09
#FFFFFF	6.09	1.00	21.00	1.00
#000000	3.45	21.00	1.00	21.00
##FFFFFF	6.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55534D

Deuteranopia (green-blind)

#726B4A

Tritanopia (blue-blind)

#BC2341

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ac394d;
/* rgb */ color: rgb(172, 57, 77);
/* oklch */ color: oklch(51.5% 0.150 13.9);

Tailwind

colors: {
  custom: {
    50: '#ca767e',
    500: '#ac394d',
    950: '#000000',
  },
}

SCSS

$custom: #ac394d;
$custom-light: #ca767e;
$custom-dark: #000000;

JSON

{
  "hex": "#ac394d",
  "rgb": {
    "r": 172,
    "g": 57,
    "b": 77
  },
  "hsl": {
    "h": 349.565,
    "s": 50.218,
    "l": 44.902
  },
  "oklch": {
    "l": 0.51529,
    "c": 0.14983,
    "h": 13.9
  },
  "luminance": 0.12233
}

Semantic roles & 50–950 ramp

primary

#AC394D

secondary

#7FC2B6

accent

#DAC14E

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#14090A

muted

#837B7C

Preview Lab

Preview with #AC394D

Body copy rendered with the generated semantic roles for this colour.

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