#AC394B#AC394B

#AC394B is a mid, vivid red. Relative luminance 0.122; OKLCH L 51.5% C 0.150 H 15.0°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#AC394B
RGB	rgb(172, 57, 75)
HSL	hsl(351, 50%, 45%)
HSV	hsv(351, 67%, 67%)
CMYK	cmyk(0%, 66.9%, 56.4%, 32.5%)
CIE-LAB	lab(41.54, 48.11, 15.55)
CIE-LCH	lch(41.54, 50.56, 17.91°)
OKLab	oklab(51.48% 0.1446 0.0387)
OKLCH	oklch(51.48% 0.15 15)
XYZ	xyz(19.7482, 12.2075, 7.9716)
Luminance	0.1221 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AC394B #39AC9A

analogous

#AC3984 #AC394B #AC6139

triadic

#AC394B #4BAC39 #394BAC

tetradic

#AC394B #84AC39 #39AC9A #6139AC

square

#AC394B #84AC39 #39AC9A #6139AC

split-complementary

#AC394B #39AC61 #3984AC

monochromatic

#501B23 #7E2A37 #AC394B #C85A6B #D88894

Accessibility & contrast

On white

6.10

#AC394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AC394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AC394B

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AC394B	#FFFFFF	#000000	##FFFFFF
##AC394B	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#55534B

Deuteranopia (green-blind)

#736B48

Tritanopia (blue-blind)

#BC2240

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ac394b;
/* rgb */ color: rgb(172, 57, 75);
/* oklch */ color: oklch(51.5% 0.150 15.0);

Tailwind

colors: {
  custom: {
    50: '#cb767d',
    500: '#ac394b',
    950: '#000000',
  },
}

SCSS

$custom: #ac394b;
$custom-light: #cb767d;
$custom-dark: #000000;

JSON

{
  "hex": "#ac394b",
  "rgb": {
    "r": 172,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 350.609,
    "s": 50.218,
    "l": 44.902
  },
  "oklch": {
    "l": 0.51483,
    "c": 0.14973,
    "h": 15
  },
  "luminance": 0.12205
}

Semantic roles & 50–950 ramp

primary

#AC394B

secondary

#7FC2B7

accent

#DAC44E

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#140909

muted

#837B7B

Preview Lab

Preview with #AC394B

Body copy rendered with the generated semantic roles for this colour.

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